The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Juan Cravero / Buenos Aires Client: Technological Institute of Contemporary Music Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: The Campaign Palace / Sydney Client: The Smiths Snackfood Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Hill Holliday Conners Cosmopulos / Boston Client: John Hancock Financial Services Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Rubin Postaer Interactive / Santa Monica, CA Client: American Honda Motor Company Category: Web Sites
Agency: Duffy Design / New York Client: Tidy Cat Category: Web Sites
Agency: Avalanche Systems / New York Client: Carnegie Hall Category: Web Sites
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Hello World Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. / Wide Leg Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Reebok UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: Clarke Goward Advertising / Boston Client: Cider Jack Hard Cider Category: Consumer Radio / Consumer Radio: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Reign / New York Client: Deep Clothing Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Booker's Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Jordan Slow Motion Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nisan Motor Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

1997 Advertising Gold Pencil

Juan Cravero / Buenos Aires

Technological Institute of Contemporary Music

Consumer Television / Consumer Television Under $50,000 Budget

97_0093T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Single

97_0084T

1997 Advertising Silver Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0085T

1997 Advertising Bronze Pencil

The Campaign Palace / Sydney

The Smiths Snackfood Company

Consumer Television / Consumer Television :20 and Under: Single

97_0086T

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

97_0066T

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

97_0067T

1997 Advertising Gold Pencil

Hill Holliday Conners Cosmopulos / Boston

John Hancock Financial Services

Consumer Television / Consumer Television Over :30 Campaign

97_0076T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

97_0077T

1997 Interactive Gold Pencil

Rubin Postaer Interactive / Santa Monica, CA

American Honda Motor Company

Web Sites

97_0098N

1997 Interactive Silver Pencil

Duffy Design / New York

Tidy Cat

Web Sites

97_0099N

1997 Interactive Bronze Pencil

Avalanche Systems / New York

Carnegie Hall

Web Sites

97_0100N

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0012A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0013A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0014A

1997 Advertising Bronze Pencil

Leo Burnett / London

Mercedes-Benz

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0015A

1997 Advertising Gold Pencil

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0071T

1997 Advertising Silver Pencil

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

97_0072T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Hello World

Consumer Television / Consumer Television Over :30 Single

97_0073T

1997 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co. / Wide Leg Jeans

Consumer Television / Consumer Television Over :30 Single

97_0074T

1997 Advertising Bronze Pencil

Lowe Howard-Spink / London

Reebok UK

Consumer Television / Consumer Television Over :30 Single

97_0075T

1997 Advertising Gold Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0068R

1997 Advertising Silver Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0069R

1997 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

Cider Jack Hard Cider

Consumer Radio / Consumer Radio: Single

97_0070R

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

1997 Advertising Bronze Pencil

Reign / New York

Deep Clothing

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0017A

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Outdoor / Outdoor: Single

97_0023A

1997 Advertising Silver Pencil

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0024A

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0025A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Booker's

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0010A

1997 Advertising Bronze Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0011A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0078T

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0079T

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Jordan Slow Motion

Consumer Television / Consumer Television :30 Single

97_0080T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0021A

1997 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0022A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0090T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

Nisan Motor Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0092T

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0009A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0020A

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