The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Juan Cravero / Buenos Aires Client: Technological Institute of Contemporary Music Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Reign / New York Client: Deep Clothing Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: Clarke Goward Advertising / Boston Client: Cider Jack Hard Cider Category: Consumer Radio / Consumer Radio: Single
Agency: Ogilvy & Mather / Mexico City Client: Duracell Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Lowe Kuiper & Schouten / Amsterdam Client: Nestle Netherlands/Fruit Joy Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Results Advertising / Bangkok Client: Black Cat Whisky Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Television: Single
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Hello World Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. / Wide Leg Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Reebok UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hill Holliday Conners Cosmopulos / Boston Client: John Hancock Financial Services Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: The Martin Agency / Richmond Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Noordervliet & Winninghoff/Leo Burnett / Amsterdam Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0012A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0013A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0014A

1997 Advertising Bronze Pencil

Leo Burnett / London

Mercedes-Benz

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0015A

1997 Advertising Gold Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Campaign

97_0087T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Campaign

97_0088T

1997 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Campaign

97_0089T

1997 Advertising Gold Pencil

Juan Cravero / Buenos Aires

Technological Institute of Contemporary Music

Consumer Television / Consumer Television Under $50,000 Budget

97_0093T

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Outdoor / Outdoor: Single

97_0023A

1997 Advertising Silver Pencil

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0024A

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0025A

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

1997 Advertising Bronze Pencil

Reign / New York

Deep Clothing

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0017A

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

97_0008A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Gold Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0068R

1997 Advertising Silver Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0069R

1997 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

Cider Jack Hard Cider

Consumer Radio / Consumer Radio: Single

97_0070R

1997 Advertising Gold Pencil

Ogilvy & Mather / Mexico City

Duracell

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0095T

1997 Advertising Silver Pencil

Lowe Kuiper & Schouten / Amsterdam

Nestle Netherlands/Fruit Joy

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0096T

1997 Advertising Bronze Pencil

Results Advertising / Bangkok

Black Cat Whisky

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0097N

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0063T

1997 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0064T

1997 Advertising Bronze Pencil

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Television: Single

97_0065T

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Newspaper / Newspaper Over 600 Lines: Single

97_0001A

1997 Advertising Silver Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0002A

1997 Advertising Bronze Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0003A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0020A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Advertising Gold Pencil

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0071T

1997 Advertising Silver Pencil

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

97_0072T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Hello World

Consumer Television / Consumer Television Over :30 Single

97_0073T

1997 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co. / Wide Leg Jeans

Consumer Television / Consumer Television Over :30 Single

97_0074T

1997 Advertising Bronze Pencil

Lowe Howard-Spink / London

Reebok UK

Consumer Television / Consumer Television Over :30 Single

97_0075T

1997 Advertising Gold Pencil

Hill Holliday Conners Cosmopulos / Boston

John Hancock Financial Services

Consumer Television / Consumer Television Over :30 Campaign

97_0076T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

97_0077T

1997 Advertising Gold Pencil

The Martin Agency / Richmond

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0051A

1997 Advertising Silver Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0052A

1997 Advertising Silver Pencil

Noordervliet & Winninghoff/Leo Burnett / Amsterdam

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0053A

1997 Advertising Bronze Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0054A

1997 Advertising Bronze Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0055A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0090T

Follow Us