The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Agulla & Baccetti / Buenos Aires Client: Mujeres & Co. Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / New York Client: Condé Nast Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Fitzgerald & Company / Atlanta Client: Neenah Papers Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Gardner Geary Coll & Young / San Francisco Client: Torani Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goldsmith/Jeffrey / New York Client: ESPN 2 Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: J. Walter Thompson / New York Client: Eastman Kodak Company Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: MacLaren McCann / Toronto Client: Delta Canada/Delta Faucets Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mullen Advertising / Wenham, MA Client: Fortune Magazine Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: PIXXON Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Valentine Radford / Kansas City Client: Bayer Corporation Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Optiva Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: GSD&M Advertising / Austin Client: Lennox Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / New York Client: American International Group Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Sietsema Engel and Partners / Minneapolis Client: Radio in the Nude Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ammirati Puris Lintas / New York Client: Stanley Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Arnold Advertising / McLean, VA Client: National Geographic Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Austin Kelley Advertising / Atlanta Client: U.S. Space & Rocket Center Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Brown-Forman Bolla Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Clemenger Harvie / Melbourne Client: Triple M Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Earle Palmer Brown / Richmond Client: Albemarle Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: 1576 Advertising / Edinburgh Client: 1576 Advertising Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: ESPNews Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Advertising Photographers of America Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hill Holliday/Altschiller / New York Client: YM Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Domtar Paper Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Sargento Category: Trade Advertising / Trade Color Full Page or Spread: Single

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0028A

1997 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0029A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Merit Award

Agulla & Baccetti / Buenos Aires

Mujeres & Co.

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0366A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0367A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0368A

1997 Advertising Merit Award

Fallon McElligott / New York

Condé Nast

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0369A

1997 Advertising Merit Award

Fitzgerald & Company / Atlanta

Neenah Papers

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0370A

1997 Advertising Merit Award

Gardner Geary Coll & Young / San Francisco

Torani

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0371A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPN 2

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0372A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0373A

1997 Advertising Merit Award

J. Walter Thompson / New York

Eastman Kodak Company

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0374A

1997 Advertising Merit Award

MacLaren McCann / Toronto

Delta Canada/Delta Faucets

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0375A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0376A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Fortune Magazine

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0377A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

PIXXON

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0378A

1997 Advertising Merit Award

Valentine Radford / Kansas City

Bayer Corporation

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0379A

1997 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Optiva Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0319A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0320A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0321A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0322A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0323A

1997 Advertising Merit Award

Ogilvy & Mather / New York

American International Group

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0324A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Radio in the Nude

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0325A

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

Stanley

Trade Advertising / Trade Color Full Page or Spread: Single

97_0326A

1997 Advertising Merit Award

Arnold Advertising / McLean, VA

National Geographic

Trade Advertising / Trade Color Full Page or Spread: Single

97_0327A

1997 Advertising Merit Award

Austin Kelley Advertising / Atlanta

U.S. Space & Rocket Center

Trade Advertising / Trade Color Full Page or Spread: Single

97_0328A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0329A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0330A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Brown-Forman Bolla

Trade Advertising / Trade Color Full Page or Spread: Single

97_0331A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Trade Advertising / Trade Color Full Page or Spread: Single

97_0332A

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Triple M

Trade Advertising / Trade Color Full Page or Spread: Single

97_0333A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade Color Full Page or Spread: Single

97_0334A

1997 Advertising Merit Award

Earle Palmer Brown / Richmond

Albemarle Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0335A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0336A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0337A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0338A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

1576 Advertising

Trade Advertising / Trade Color Full Page or Spread: Single

97_0339A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPNews

Trade Advertising / Trade Color Full Page or Spread: Single

97_0340A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Trade Advertising / Trade Color Full Page or Spread: Single

97_0341A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Trade Advertising / Trade Color Full Page or Spread: Single

97_0342A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Advertising Photographers of America

Trade Advertising / Trade Color Full Page or Spread: Single

97_0343A

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

YM Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0344A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Paper

Trade Advertising / Trade Color Full Page or Spread: Single

97_0345A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Sargento

Trade Advertising / Trade Color Full Page or Spread: Single

97_0346A

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