The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Campaign
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nisan Motor Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TBWA\Chiat\Day / Venice, CA Client: TBWA Chiat/Day Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Portfolio Center / Atlanta Client: Sushi Tugo Category: College Competition
Agency: VCU Ad Center / Richmond Client: Sushi Tugo Category: College Competition
Agency: Creative Circus / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Creative Circus / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Fallon McElligott / Minneapolis Client: Cease Fire Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Noordervliet & Winninghoff/Leo Burnett / Amsterdam Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Ogilvy & Mather / Auckland Client: Humane Society of New Zealand Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Fallon McElligott / Minneapolis Client: Friends of Public Education Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Ogilvy & Mather / Auckland Client: Humane Society of New Zealand Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ground Zero / Santa Monica Client: ESPN2 Category: Collateral Advertising / Collateral: Sales Kits
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Rubin Postaer Interactive / Santa Monica, CA Client: American Honda Motor Company Category: Web Sites
Agency: Duffy Design / New York Client: Tidy Cat Category: Web Sites

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0081T

1997 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Campaign

97_0082T

1997 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Campaign

97_0083T

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

97_0066T

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

97_0067T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0090T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

Nisan Motor Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0092T

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0028A

1997 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0029A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Gold Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

97_0048A

1997 Advertising Silver Pencil

Leagas Delaney / London

Leagas Delaney

Collateral Advertising / Collateral: Self-Promotion

97_0049A

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

TBWA Chiat/Day

Collateral Advertising / Collateral: Self-Promotion

97_0050A

1997 Advertising Gold Pencil

Portfolio Center / Atlanta

Sushi Tugo

College Competition

97_0101A

1997 Advertising Silver Pencil

VCU Ad Center / Richmond

Sushi Tugo

College Competition

97_0102A

1997 Advertising Bronze Pencil

Creative Circus / Atlanta

Sushi Tugo

College Competition

97_0103A

1997 Advertising Bronze Pencil

Creative Circus / Atlanta

Sushi Tugo

College Competition

97_0104A

1997 Advertising Gold Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0056A

1997 Advertising Silver Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0057A

1997 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Cease Fire

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0058A

1997 Advertising Gold Pencil

The Martin Agency / Richmond

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0051A

1997 Advertising Silver Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0052A

1997 Advertising Silver Pencil

Noordervliet & Winninghoff/Leo Burnett / Amsterdam

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0053A

1997 Advertising Bronze Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0054A

1997 Advertising Bronze Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0055A

1997 Advertising Gold Pencil

Ogilvy & Mather / Auckland

Humane Society of New Zealand

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0059A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Friends of Public Education

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0060A

1997 Advertising Bronze Pencil

Ogilvy & Mather / Auckland

Humane Society of New Zealand

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0061A

1997 Advertising Gold Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Campaign

97_0004A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Campaign

97_0005A

1997 Advertising Bronze Pencil

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Campaign

97_0006A

1997 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Newspaper / Newspaper Over 600 Lines: Campaign

97_0007A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN2

Collateral Advertising / Collateral: Sales Kits

97_0040A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0020A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Interactive Gold Pencil

Rubin Postaer Interactive / Santa Monica, CA

American Honda Motor Company

Web Sites

97_0098N

1997 Interactive Silver Pencil

Duffy Design / New York

Tidy Cat

Web Sites

97_0099N

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