The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Hunt Lascaris TBWA / Johannesburg Client: Childline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Portfolio Center / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Newspaper / Newspaper Over 600 Lines: Single

97_0001A

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Outdoor / Outdoor: Single

97_0023A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0078T

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

97_0066T

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Gold Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0056A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Childline

Public Service/Political / Public Service/Political Radio: Single

97_0062R

1997 Advertising Gold Pencil

Portfolio Center / Atlanta

Sushi Tugo

College Competition

97_0101A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

97_0026A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0063T

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