The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0018A
Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0001A
Award:
1997 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0051A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0090T
Award:
1997 Advertising Gold Pencil
Agency:
Hill Holliday Conners Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0076T
Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0095T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0078T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0081T
Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0012A
Award:
1997 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0087T
Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0056A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0084T