The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0129A
Award:
1997 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
British Airways
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0130A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0131A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
First Choice Holidays/Freespirit
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0132A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
First Choice Holidays/Freespirit
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0133A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The British Council
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0134A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg
Client:
IBM
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0135A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Children's Hospital
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0136A
Award:
1997 Advertising Merit Award
Agency:
Robson Brown Advertising / Newcastle Upon Tyne, England
Client:
Gilmoor Veterinary Services
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0137A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0138A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0139A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0140A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0141A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
CNET: The Computer Network
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0142A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
British Aerospace
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0143A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0144A
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Infiniti
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0145A
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0146A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Schwinn
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0174A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
WSIE The Jazz Station
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0175A
Award:
1997 Advertising Merit Award
Agency:
Montague & Inc. / South Norwalk, CT
Client:
Food & Water
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0176A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Bombay
Client:
Titan Industries
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0177A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Clarke Quay
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0178A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0565T
Award:
1997 Advertising Merit Award
Agency:
Ground Zero / Santa Monico
Client:
Atari
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0251A
Award:
1997 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss & Co. Europe
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0252A
Award:
1997 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Working Assets Long Distance
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0253A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Johnson Worldwide
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0254A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Motorola
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0255A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Stren
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0256A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
Winchester Ammunition
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0257A
Award:
1997 Advertising Merit Award
Agency:
DM9 Publicidade / São Paulo
Client:
Brazillian Post Office
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0258A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Lee Apparel Company
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0259A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0260A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0261A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Berlin/New York
Client:
BMW Motorcycles
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0262A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Berlin/New York
Client:
Nikon Sunglasses
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0263A
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0264A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Umbro
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0265A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0266A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0267A
Award:
1997 Advertising Merit Award
Agency:
Houston Herstek Favat / Boston
Client:
Converse-International
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0268A
Award:
1997 Advertising Merit Award
Agency:
JACKHAMMER/The Richards Group / Dallas
Client:
AM General Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0269A
Award:
1997 Advertising Merit Award
Agency:
JACKHAMMER/The Richards Group / Dallas
Client:
GT Interactive Software
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0270A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0271A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
Pepe
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0272A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
Pepe
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0273A
Award:
1997 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Olympus Cameras
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0274A
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0275A
Award:
1997 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0276A