The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Fallon McElligott / Minneapolis Client: Booker's Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Fallon McElligott / Minneapolis Client: Friends of Public Education Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Noordervliet & Winninghoff/Leo Burnett / Amsterdam Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: The Campaign Palace / Sydney Client: The Smiths Snackfood Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Television: Single
Agency: Kerker Marketing Communications / Minneapolis Client: Advertising Federation of Minnesota Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Results Advertising / Bangkok Client: Black Cat Whisky Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Creative Circus / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Creative Circus / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. / Wide Leg Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Reebok UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: TBWA Chiat/Day Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Avalanche Systems / New York Client: Carnegie Hall Category: Web Sites
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Reign / New York Client: Deep Clothing Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Jordan Slow Motion Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Clarke Goward Advertising / Boston Client: Cider Jack Hard Cider Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Cease Fire Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Ogilvy & Mather / Auckland Client: Humane Society of New Zealand Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Booker's

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0010A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0079T

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

97_0008A

1997 Advertising Silver Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0069R

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

97_0067T

1997 Advertising Silver Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0057A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Friends of Public Education

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0060A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Campaign

97_0005A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0009A

1997 Advertising Silver Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0052A

1997 Advertising Silver Pencil

Noordervliet & Winninghoff/Leo Burnett / Amsterdam

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0053A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

97_0077T

1997 Advertising Silver Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0002A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0014A

1997 Advertising Bronze Pencil

Leo Burnett / London

Mercedes-Benz

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0015A

1997 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Campaign

97_0089T

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0029A

1997 Advertising Bronze Pencil

The Campaign Palace / Sydney

The Smiths Snackfood Company

Consumer Television / Consumer Television :20 and Under: Single

97_0086T

1997 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Campaign

97_0083T

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0025A

1997 Advertising Bronze Pencil

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Television: Single

97_0065T

1997 Advertising Bronze Pencil

Kerker Marketing Communications / Minneapolis

Advertising Federation of Minnesota

Collateral Advertising / Collateral Direct Mail: Single

97_0043A

1997 Advertising Bronze Pencil

Results Advertising / Bangkok

Black Cat Whisky

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0097N

1997 Advertising Bronze Pencil

Creative Circus / Atlanta

Sushi Tugo

College Competition

97_0103A

1997 Advertising Bronze Pencil

Creative Circus / Atlanta

Sushi Tugo

College Competition

97_0104A

1997 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co. / Wide Leg Jeans

Consumer Television / Consumer Television Over :30 Single

97_0074T

1997 Advertising Bronze Pencil

Lowe Howard-Spink / London

Reebok UK

Consumer Television / Consumer Television Over :30 Single

97_0075T

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

TBWA Chiat/Day

Collateral Advertising / Collateral: Self-Promotion

97_0050A

1997 Interactive Bronze Pencil

Avalanche Systems / New York

Carnegie Hall

Web Sites

97_0100N

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Advertising Bronze Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0011A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Bronze Pencil

Reign / New York

Deep Clothing

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0017A

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Jordan Slow Motion

Consumer Television / Consumer Television :30 Single

97_0080T

1997 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

Cider Jack Hard Cider

Consumer Radio / Consumer Radio: Single

97_0070R

1997 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Cease Fire

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0058A

1997 Advertising Bronze Pencil

Ogilvy & Mather / Auckland

Humane Society of New Zealand

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0061A

1997 Advertising Bronze Pencil

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Campaign

97_0006A

1997 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Newspaper / Newspaper Over 600 Lines: Campaign

97_0007A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0020A

1997 Advertising Bronze Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0054A

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