The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Kerker Marketing Communications / Minneapolis Client: Advertising Federation of Minnesota Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPN2 Category: Collateral Advertising / Collateral: Sales Kits
Agency: TBWA\Chiat\Day / Venice, CA Client: TBWA Chiat/Day Category: Collateral Advertising / Collateral: Self-Promotion
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Borders Perrin & Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Contract Advertising / New Dehli Client: Hiram Walker Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Graham Scott / Edinburgh Client: Brand Paper Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte, NC Client: Arthur's Cigar Bar Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Penna Powers Cutting & Haynes / Salt Lake City Client: Utah Advertising Federation Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: Animal Crackers Pet Sitters Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: The Minneapolis Show Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Rubin Postaer and Associates / Santa Monica Client: American Honda Motor Company Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ketchum Advertising / Pittsburgh Client: Pittsburgh Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: The Amy Burack Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ingalls Advertising / Boston Client: Ingalls Advertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett / Singapore Client: Leo Burnett Creative Workshop Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leonard/Monahan / Providence Client: Leonard/Monahan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral Advertising / Collateral: Self-Promotion
Agency: M&C Saatchi / Hong Kong Client: M&C Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Agency: MTV Networks-Creative Services / New York Client: Comedy Central Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Pagano Schenck & Kay / Boston Client: Pagano Schenck & Kay Category: Collateral Advertising / Collateral: Self-Promotion
Agency: PARTNERS & Simons / Boston Client: PARTNERS & Simons Category: Collateral Advertising / Collateral: Self-Promotion
Agency: SicolaMartin / Austin Client: SicolaMartin Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Jerome Marucci Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Michael Herlehy Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TDA Advertising & Design / Longmont, CO Client: TDA Advertising & Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Wells Nobay McDowall / Victoria, Australia Client: Wells Nobay McDowall Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Client: Alan P. Wolstencroft Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Ammirati Puris Lintas / New York Client: United Parcel Service Category: Collateral Advertising / Collateral: Posters

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Collateral Advertising / Collateral Direct Mail: Single

97_0041A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Gold Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

97_0048A

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral Direct Mail: Single

97_0042A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Silver Pencil

Leagas Delaney / London

Leagas Delaney

Collateral Advertising / Collateral: Self-Promotion

97_0049A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Bronze Pencil

Kerker Marketing Communications / Minneapolis

Advertising Federation of Minnesota

Collateral Advertising / Collateral Direct Mail: Single

97_0043A

1997 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN2

Collateral Advertising / Collateral: Sales Kits

97_0040A

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

TBWA Chiat/Day

Collateral Advertising / Collateral: Self-Promotion

97_0050A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Columbia Sportswear

Collateral Advertising / Collateral Direct Mail: Single

97_0395A

1997 Advertising Merit Award

Contract Advertising / New Dehli

Hiram Walker

Collateral Advertising / Collateral Direct Mail: Single

97_0396A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral Direct Mail: Single

97_0397A

1997 Advertising Merit Award

Graham Scott / Edinburgh

Brand Paper

Collateral Advertising / Collateral Direct Mail: Single

97_0398A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0399A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0400A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0401A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0402A

1997 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte, NC

Arthur's Cigar Bar

Collateral Advertising / Collateral Direct Mail: Single

97_0403A

1997 Advertising Merit Award

Penna Powers Cutting & Haynes / Salt Lake City

Utah Advertising Federation

Collateral Advertising / Collateral Direct Mail: Single

97_0404A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Animal Crackers Pet Sitters

Collateral Advertising / Collateral Direct Mail: Single

97_0405A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

The Minneapolis Show

Collateral Advertising / Collateral Direct Mail: Single

97_0406A

1997 Advertising Merit Award

Rubin Postaer and Associates / Santa Monica

American Honda Motor Company

Collateral Advertising / Collateral Direct Mail: Single

97_0407A

1997 Advertising Merit Award

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral Direct Mail: Single

97_0408A

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

1997 Advertising Merit Award

Ketchum Advertising / Pittsburgh

Pittsburgh Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

97_0411A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

The Amy Burack Company

Collateral Advertising / Collateral Direct Mail: Campaign

97_0412A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Campaign

97_0413A

1997 Advertising Merit Award

Ingalls Advertising / Boston

Ingalls Advertising

Collateral Advertising / Collateral: Self-Promotion

97_0436A

1997 Advertising Merit Award

Leo Burnett / Singapore

Leo Burnett Creative Workshop

Collateral Advertising / Collateral: Self-Promotion

97_0437A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Leonard/Monahan

Collateral Advertising / Collateral: Self-Promotion

97_0438A

1997 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

Collateral Advertising / Collateral: Self-Promotion

97_0439A

1997 Advertising Merit Award

M&C Saatchi / Hong Kong

M&C Saatchi

Collateral Advertising / Collateral: Self-Promotion

97_0440A

1997 Advertising Merit Award

MTV Networks-Creative Services / New York

Comedy Central

Collateral Advertising / Collateral: Self-Promotion

97_0441A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Pagano Schenck & Kay

Collateral Advertising / Collateral: Self-Promotion

97_0442A

1997 Advertising Merit Award

PARTNERS & Simons / Boston

PARTNERS & Simons

Collateral Advertising / Collateral: Self-Promotion

97_0443A

1997 Advertising Merit Award

SicolaMartin / Austin

SicolaMartin

Collateral Advertising / Collateral: Self-Promotion

97_0444A

1997 Advertising Merit Award

Sledgehammer / Chicago

Jerome Marucci

Collateral Advertising / Collateral: Self-Promotion

97_0445A

1997 Advertising Merit Award

Sledgehammer / Chicago

Michael Herlehy

Collateral Advertising / Collateral: Self-Promotion

97_0446A

1997 Advertising Merit Award

TDA Advertising & Design / Longmont, CO

TDA Advertising & Design

Collateral Advertising / Collateral: Self-Promotion

97_0447A

1997 Advertising Merit Award

Wells Nobay McDowall / Victoria, Australia

Wells Nobay McDowall

Collateral Advertising / Collateral: Self-Promotion

97_0448A

1997 Advertising Merit Award

Alan P. Wolstencroft

Collateral Advertising / Collateral: Self-Promotion

97_0449A

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

United Parcel Service

Collateral Advertising / Collateral: Posters

97_0450A

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