The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Playtex
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0044A
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0038A
Award:
1997 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0036A
Award:
1997 Advertising Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0048A
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0041A
Award:
1997 Advertising Silver Pencil
Agency:
Allen & Gerritsen / Watertown, MA
Client:
Lahey Hitchcock Clinic
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0045A
Award:
1997 Advertising Silver Pencil
Agency:
Fahlgren / Tampa
Client:
McDonald's
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0046A
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0039A
Award:
1997 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz AG / Stuttgart
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0037A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Leagas Delaney
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0049A
Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0042A
Award:
1997 Advertising Bronze Pencil
Agency:
The Unemployment Agency
Client:
RJ Clarke Tobacconist
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0047A
Award:
1997 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN2
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0040A
Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
TBWA Chiat/Day
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0050A
Award:
1997 Advertising Bronze Pencil
Agency:
Kerker Marketing Communications / Minneapolis
Client:
Advertising Federation of Minnesota
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0043A
Award:
1997 Advertising Merit Award
Agency:
Arian Lowe & Travis / Chicago
Client:
Risser Digital Studio
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0414A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0415A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0416A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0417A
Award:
1997 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Fei Fah Drugstore
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0418A
Award:
1997 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Unza Co.
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0419A
Award:
1997 Advertising Merit Award
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0420A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
Winchester Ammunition
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0421A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis and JACKHAMMER / Dallas
Client:
Calido Chili Traders
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0422A
Award:
1997 Advertising Merit Award
Agency:
DDB Needham / North Sydney
Client:
Adelar Animal Centre
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0423A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
San Francisco Examiner Newspaper
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0424A
Award:
1997 Advertising Merit Award
Agency:
GSD&M Advertising / Austin
Client:
Lennox
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0425A
Award:
1997 Advertising Merit Award
Agency:
JACKHAMMER/The Richards Group / Dallas
Client:
AM General Corporation
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0426A
Award:
1997 Advertising Merit Award
Agency:
Kirshenbaum Bond & Partners / New York
Client:
Blimpie
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0427A
Award:
1997 Advertising Merit Award
Agency:
Periscope Advertising Communications / Minneapolis
Client:
Ideal Diner
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0428A
Award:
1997 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Simon Sleazy Pub
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0429A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
The Royal Peacock Hotel
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0430A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0431A
Award:
1997 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Burgerville
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0432A
Award:
1997 Advertising Merit Award
Agency:
Tausche Martin Lonsdorf / Atlanta
Client:
DVM Toothpaste
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0433A
Award:
1997 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Manager Jeans
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0434A
Award:
1997 Advertising Merit Award
Agency:
Wyse Advertising / Cleveland
Client:
Ric Alberico
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0435A
Award:
1997 Advertising Merit Award
Agency:
Turkel Schwartz & Partners / Coconut Grove, FL
Client:
Discovery Channel Latin America
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0394A
Award:
1997 Advertising Merit Award
Agency:
Armando Testa / Torino, Italy
Client:
Lavazza S.P.A.
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0380A
Award:
1997 Advertising Merit Award
Agency:
BlackBird Creative / Charlotte, NC
Client:
The Groundcrew/John Causby Productions
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0381A
Award:
1997 Advertising Merit Award
Agency:
BlackBird Creative / Charlotte, NC
Client:
Pinehurst Resort & Country Club
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0382A
Award:
1997 Advertising Merit Award
Agency:
Black Rocket / San Francisco
Client:
Eddie Bauer
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0383A
Award:
1997 Advertising Merit Award
Agency:
The Designory / Long Beach California
Client:
Mercedes-Benz of North America
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0384A
Award:
1997 Advertising Merit Award
Agency:
dGWB / Irvine, CA
Client:
Qualcomm
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0385A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bell Sports
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0386A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Pacific Bell
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0387A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Starbucks Coffee
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0388A
Award:
1997 Advertising Merit Award
Agency:
Grupo Barro-Testa / Madrid
Client:
Polygram Films Espana
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0389A
Award:
1997 Advertising Merit Award
Agency:
Labbé Design Company / Corona del Mar, CA
Client:
Custom Alloy Light Metals
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0390A
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
The Advertising Club of Greater Boston
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0391A
