The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Millers Outpost Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Millers Outpost Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Millers Outpost Category: Outdoor / Outdoor: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Outdoor / Outdoor: Single
Agency: DDB Needham / Auckland Client: McDonald's System of New Zealand Category: Outdoor / Outdoor: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Outdoor / Outdoor: Single
Agency: DeVito/Verdi / New York Client: TimeOut Magazine Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Outdoor / Outdoor: Single
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Outdoor / Outdoor: Single
Agency: Kloss Zechner / Klosterneuburg, Austria Client: Baren Batterie Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Lois/EJL / Los Angeles Client: Four Seasons Biltmore / Santa Barbara Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Single
Agency: Simons Palmer-Clemmow Johnson / London Client: Nike UK Category: Outdoor / Outdoor: Single
Agency: Simons Palmer-Clemmow Johnson / London Client: Nike UK Category: Outdoor / Outdoor: Single
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Mercedes-Benz of South Africa Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Campaign
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Outdoor / Outdoor: Campaign
Agency: J. Walter Thompson / New York Client: The New Republic Magazine Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Outdoor / Outdoor: Campaign

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Outdoor / Outdoor: Single

97_0023A

1997 Advertising Silver Pencil

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0024A

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0025A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

97_0026A

1997 Advertising Silver Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Campaign

97_0027A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

97_0293A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

97_0294A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Millers Outpost

Outdoor / Outdoor: Single

97_0295A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Millers Outpost

Outdoor / Outdoor: Single

97_0296A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Millers Outpost

Outdoor / Outdoor: Single

97_0297A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Outdoor / Outdoor: Single

97_0298A

1997 Advertising Merit Award

DDB Needham / Auckland

McDonald's System of New Zealand

Outdoor / Outdoor: Single

97_0299A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Outdoor / Outdoor: Single

97_0300A

1997 Advertising Merit Award

DeVito/Verdi / New York

TimeOut Magazine

Outdoor / Outdoor: Single

97_0301A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Outdoor / Outdoor: Single

97_0302A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Single

97_0303A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Outdoor / Outdoor: Single

97_0304A

1997 Advertising Merit Award

Kloss Zechner / Klosterneuburg, Austria

Baren Batterie

Outdoor / Outdoor: Single

97_0305A

1997 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Single

97_0306A

1997 Advertising Merit Award

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0307A

1997 Advertising Merit Award

Lois/EJL / Los Angeles

Four Seasons Biltmore / Santa Barbara

Outdoor / Outdoor: Single

97_0308A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Single

97_0309A

1997 Advertising Merit Award

Simons Palmer-Clemmow Johnson / London

Nike UK

Outdoor / Outdoor: Single

97_0310A

1997 Advertising Merit Award

Simons Palmer-Clemmow Johnson / London

Nike UK

Outdoor / Outdoor: Single

97_0311A

1997 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Mercedes-Benz of South Africa

Outdoor / Outdoor: Single

97_0312A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0313A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Campaign

97_0314A

1997 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Outdoor / Outdoor: Campaign

97_0315A

1997 Advertising Merit Award

J. Walter Thompson / New York

The New Republic Magazine

Outdoor / Outdoor: Campaign

97_0316A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Campaign

97_0317A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Outdoor / Outdoor: Campaign

97_0318A

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