The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Jordan Slow Motion
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30 Single
A Woman Needs a Man Like a Fish needs a bicycle
Agency: Ogilvy/New York
Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0078T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0090T
Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T
Award:
1997 Advertising Gold Pencil
Agency:
Juan Cravero / Buenos Aires
Client:
Technological Institute of Contemporary Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
97_0093T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0084T
Award:
1997 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0087T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0081T
Award:
1997 Advertising Gold Pencil
Agency:
Hill Holliday Conners Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0076T
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0079T
Award:
1997 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0091T
Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0085T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0088T
Award:
1997 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0082T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0077T
Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Jordan Slow Motion
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0080T
Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nisan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0092T
Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T
Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T
Award:
1997 Advertising Bronze Pencil
Agency:
The Campaign Palace / Sydney
Client:
The Smiths Snackfood Company
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0086T
Award:
1997 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0089T
Award:
1997 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0083T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy/New York
Client:
Guinness
Title:
A Woman Needs a Man Like a Fish needs a bicycle
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97556T
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Bayer/Alka Seltzer
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0566T
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
M&M Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0567T
Award:
1997 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Round Table Pizza
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0568T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0569T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0570T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0571T
Award:
1997 Advertising Merit Award
Agency:
DDB Needham / Dallas
Client:
McIlhenny Co.
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0572T
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Lee Apparel Company
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0573T
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Lee Apparel Company
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0574T
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
The Prudential
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0575T
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
The Prudential
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0576T
Award:
1997 Advertising Merit Award
Agency:
FOX / Santa Monica
Client:
FOX Sports
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0577T
Award:
1997 Advertising Merit Award
Agency:
FOX / Santa Monica
Client:
FOX Sports
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0578T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0579T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bell Sports
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0580T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bell Sports
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0581T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0582T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0583T
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Visa Canada
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0584T
Award:
1997 Advertising Merit Award
Agency:
McCann-Erickson / Seattle
Client:
Seattle Mariners
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0585T
Award:
1997 Advertising Merit Award
Agency:
Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York
Client:
Volvo
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0586T
Award:
1997 Advertising Merit Award
Agency:
Palmer Jarvis Communications / Vancouver
Client:
Playland
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0587T
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0588T
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0589T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0590T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0591T
