The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Doyle, Inc. / Weston, CT Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Mirage Resorts/Golden Nugget Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: JohnsonSheen Advertising / Portland Client: Grover Electric & Plumbing Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: Harrods Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McLaren McCann / Toronto Client: Bacardi/Martini Canada/White Rum Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Illinova Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: A-1 Building Maintenance Company Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Singapore Client: The British Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Pagano Schenck & Kay / Boston Client: Children's Hospital Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Infiniti Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Tiempo/BBDO / Barcelona Client: Panadol/Smithkline Beecham Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Banks Hoggins O'Shea / London Client: Daihatsu UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bates / Singapore Client: Heineken Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BBDO West / Los Angeles Client: L.A. Cellular Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bozell / Costa Mesa, CA Client: Taco Bell Corporation Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cole & Weber / Portland Client: The Oregonian Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cole & McVoy / Minneapolis Client: Pfizer Animal Health Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle, Inc. / Weston, CT Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Hal Riney & Partners / San Francisco Client: Mirage Resorts/Golden Nugget Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Kuala Lumpur Client: P. Lal Store Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Kuala Lumpur Client: P. Lal Store Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Wrangler Company Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: M&C Saatchi / Sydney Client: British Airways Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / London Client: First Choice Holidays/Freespirit Category: Newspaper / Newspaper Over 600 Lines: Single

1997 Advertising Gold Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Campaign

97_0004A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Campaign

97_0005A

1997 Advertising Bronze Pencil

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Campaign

97_0006A

1997 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Newspaper / Newspaper Over 600 Lines: Campaign

97_0007A

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Newspaper / Newspaper Over 600 Lines: Single

97_0001A

1997 Advertising Silver Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0002A

1997 Advertising Bronze Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0003A

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0009A

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

97_0008A

1997 Advertising Merit Award

Doyle, Inc. / Weston, CT

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

97_0147A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Mirage Resorts/Golden Nugget

Newspaper / Newspaper Over 600 Lines: Campaign

97_0148A

1997 Advertising Merit Award

JohnsonSheen Advertising / Portland

Grover Electric & Plumbing

Newspaper / Newspaper Over 600 Lines: Campaign

97_0149A

1997 Advertising Merit Award

Leagas Delaney / London

Harrods

Newspaper / Newspaper Over 600 Lines: Campaign

97_0150A

1997 Advertising Merit Award

McLaren McCann / Toronto

Bacardi/Martini Canada/White Rum

Newspaper / Newspaper Over 600 Lines: Campaign

97_0151A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Campaign

97_0152A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Illinova

Newspaper / Newspaper Over 600 Lines: Campaign

97_0153A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

A-1 Building Maintenance Company

Newspaper / Newspaper Over 600 Lines: Campaign

97_0154A

1997 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

97_0155A

1997 Advertising Merit Award

Ogilvy & Mather / Singapore

The British Council

Newspaper / Newspaper Over 600 Lines: Campaign

97_0156A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Children's Hospital

Newspaper / Newspaper Over 600 Lines: Campaign

97_0157A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Infiniti

Newspaper / Newspaper Over 600 Lines: Campaign

97_0158A

1997 Advertising Merit Award

Tiempo/BBDO / Barcelona

Panadol/Smithkline Beecham

Newspaper / Newspaper Over 600 Lines: Campaign

97_0159A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Newspaper / Newspaper Over 600 Lines: Single

97_0105A

1997 Advertising Merit Award

Banks Hoggins O'Shea / London

Daihatsu UK

Newspaper / Newspaper Over 600 Lines: Single

97_0106A

1997 Advertising Merit Award

Bates / Singapore

Heineken

Newspaper / Newspaper Over 600 Lines: Single

97_0107A

1997 Advertising Merit Award

BBDO West / Los Angeles

L.A. Cellular

Newspaper / Newspaper Over 600 Lines: Single

97_0108A

1997 Advertising Merit Award

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Single

97_0109A

1997 Advertising Merit Award

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Single

97_0110A

1997 Advertising Merit Award

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Single

97_0111A

1997 Advertising Merit Award

Bozell / Costa Mesa, CA

Taco Bell Corporation

Newspaper / Newspaper Over 600 Lines: Single

97_0112A

1997 Advertising Merit Award

Cole & Weber / Portland

The Oregonian

Newspaper / Newspaper Over 600 Lines: Single

97_0113A

1997 Advertising Merit Award

Cole & McVoy / Minneapolis

Pfizer Animal Health

Newspaper / Newspaper Over 600 Lines: Single

97_0114A

1997 Advertising Merit Award

Doyle, Inc. / Weston, CT

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

97_0115A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Newspaper / Newspaper Over 600 Lines: Single

97_0116A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper Over 600 Lines: Single

97_0117A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper Over 600 Lines: Single

97_0118A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Mirage Resorts/Golden Nugget

Newspaper / Newspaper Over 600 Lines: Single

97_0119A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Newspaper / Newspaper Over 600 Lines: Single

97_0120A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Newspaper / Newspaper Over 600 Lines: Single

97_0121A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Newspaper / Newspaper Over 600 Lines: Single

97_0122A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0123A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0124A

1997 Advertising Merit Award

Leo Burnett / Kuala Lumpur

P. Lal Store

Newspaper / Newspaper Over 600 Lines: Single

97_0125A

1997 Advertising Merit Award

Leo Burnett / Kuala Lumpur

P. Lal Store

Newspaper / Newspaper Over 600 Lines: Single

97_0126A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Single

97_0127A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Single

97_0128A

1997 Advertising Merit Award

The Martin Agency / Richmond

Wrangler Company

Newspaper / Newspaper Over 600 Lines: Single

97_0129A

1997 Advertising Merit Award

M&C Saatchi / Sydney

British Airways

Newspaper / Newspaper Over 600 Lines: Single

97_0130A

1997 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Newspaper / Newspaper Over 600 Lines: Single

97_0131A

1997 Advertising Merit Award

Ogilvy & Mather / London

First Choice Holidays/Freespirit

Newspaper / Newspaper Over 600 Lines: Single

97_0132A

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