The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Frogs and Lizards
Agency: Goodby Silverstein/San Francisco
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Award:
1998 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98071T
Award:
1998 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98072T
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98073T
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Gold Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98050R
Award:
1998 Advertising Silver Pencil
Agency:
Citron Haligman Bedecarre / San Francisco
Client:
Power Bar
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98051R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A
Award:
1998 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Time Magazine
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98026A
Award:
1998 Advertising Silver Pencil
Agency:
Leonard/Monahan / Foxborough
Client:
Polaroid
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98027A
Award:
1998 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Nickelodeon
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98028A
Award:
1998 Advertising Gold Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98034A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98035A
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98036A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98067T
Award:
1998 Advertising Bronze Pencil
Agency:
Deutsch / New York
Client:
IKEA North America
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98068T
Award:
1998 Advertising Bronze Pencil
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98007A
Award:
1998 Advertising Gold Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98077T
Award:
1998 Advertising Silver Pencil
Agency:
CPD / London
Client:
Gallaher
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98078T
Award:
1998 Advertising Bronze Pencil
Agency:
The Leagas Delaney Partnership / London
Client:
BBC
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98079T
Award:
1998 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98069T
Award:
1998 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98070T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98060T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98063T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein/San Francisco
Client:
Anheuser-Busch
Title:
Frogs and Lizards
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98001A
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Silver Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN/ESPN 2
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98029A
Award:
1998 Advertising Bronze Pencil
Agency:
Core / St. Louis
Client:
Monsanto Protiva
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98030A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98064T
Award:
1998 Advertising Gold Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98065T
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98066T
Award:
1998 Advertising Gold Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98037A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98038A
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98039A
Award:
1998 Advertising Gold Pencil
Agency:
ALMAP/BBDO / São Paulo
Client:
Alpargtas SA
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98080T
Award:
1998 Advertising Bronze Pencil
Agency:
Forsman Bodenfors / Gothenburg
Client:
Volvo PB Sverige, Volvo S40 T4
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98081T
Award:
1998 Advertising Gold Pencil
Agency:
FJCN/W&R / Salt Lake City
Client:
Utah Transit Authority
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98047R
Award:
1998 Advertising Silver Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98048R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98049R
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Advertising Gold Pencil
Agency:
Hammerquist Saffel & Halverson / Seattle
Client:
Sims Snowboards
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98010A
Award:
1998 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98011A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98012A
