The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Gold Pencil
Agency:
Suburban Advertising / Jersey City
Client:
Companion Animal Replacement
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98044T
Award:
1998 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98045T
Award:
1998 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Reach for a Dream
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98046T
Award:
1998 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Levi Strauss & Co. Japan
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98031A
Award:
1998 Advertising Gold Pencil
Agency:
Hammerquist Saffel & Halverson / Seattle
Client:
Sims Snowboards
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98010A
Award:
1998 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98011A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98012A
Award:
1998 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98013A
Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Multimedia Campaign
Annual ID:
98082A
Award:
1998 Advertising Silver Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Multimedia Campaign
Annual ID:
98083A
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98001A
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Gold Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98032A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A
Award:
1998 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98071T
Award:
1998 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98072T
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98073T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98020A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98021A
Award:
1998 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard/Altoids
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98022A
Award:
1998 Advertising Gold Pencil
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98023A
Award:
1998 Advertising Silver Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Playland
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98024A
Award:
1998 Advertising Gold Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98034A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98035A
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98036A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98018A
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98019A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A
Award:
1998 Advertising Gold Pencil
Agency:
Asher & Partners / Los Angeles
Client:
California Department of Health Services
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98040A
Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Mattingly, Australia
Client:
International Campaign to Ban Landmines
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98041A
Award:
1998 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Boston
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98042A
Award:
1998 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Time Magazine
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98026A
Award:
1998 Advertising Silver Pencil
Agency:
Leonard/Monahan / Foxborough
Client:
Polaroid
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98027A
Award:
1998 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Nickelodeon
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98028A
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98016A
Award:
1998 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98017A
Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98057T
Award:
1998 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98058T
Award:
1998 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98059T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98060T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
