The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: ALMAP/BBDO / São Paulo Client: Alpargtas SA Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / Singapore Client: Levi Strauss & Co. Japan Category: Collateral Advertising / Collateral: Brochures
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Frogs and Lizards Agency: Goodby Silverstein/San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: FJCN/W&R / Salt Lake City Client: Utah Transit Authority Category: Consumer Radio / Consumer Radio: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Suburban Advertising / Jersey City Client: Companion Animal Replacement Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hammerquist Saffel & Halverson / Seattle Client: Sims Snowboards Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Campaign

1998 Advertising Gold Pencil

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98077T

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Gold Pencil

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98032A

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98020A

1998 Advertising Gold Pencil

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98023A

1998 Advertising Gold Pencil

ALMAP/BBDO / São Paulo

Alpargtas SA

International Foreign Language Commercial / Foreign Language Commercial: Television

98080T

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98053T

1998 Advertising Gold Pencil

Bartle Bogle Hegarty / Singapore

Levi Strauss & Co. Japan

Collateral Advertising / Collateral: Brochures

98031A

1998 Advertising Gold Pencil

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98013A

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98060T

1998 Advertising Gold Pencil

Goodby Silverstein/San Francisco

Anheuser-Busch

Frogs and Lizards

Consumer Television / Consumer Television :30 Single

98476T

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

98082A

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98034A

1998 Advertising Gold Pencil

FJCN/W&R / Salt Lake City

Utah Transit Authority

Consumer Radio / Consumer Radio: Single

98047R

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98037A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98001A

1998 Advertising Gold Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98040A

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Under $50,000 Budget: Single

98074T

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Campaign

98064T

1998 Advertising Gold Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Campaign

98065T

1998 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Time Magazine

Trade / Trade Color Full Page or Spread: Single

98026A

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

1998 Advertising Gold Pencil

Suburban Advertising / Jersey City

Companion Animal Replacement

Public Service/Political / Public Service/Political Television: Single

98044T

1998 Advertising Gold Pencil

Hammerquist Saffel & Halverson / Seattle

Sims Snowboards

Consumer Magazine / Magazine Color Full Page or Spread: Single

98010A

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Campaign

98057T

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