The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Banks Hoggins O'Shea / London Client: Virgin Interactive Entertainment Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Multimedia Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Young & Rubicam / Adelaide Client: Mitsubishi Motors Austrailia Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Ground Zero / Santa Monica Client: ESPN/ESPN 2 Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Young & Rubicam / Mattingly, Australia Client: International Campaign to Ban Landmines Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: CPD / London Client: Gallaher Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Leagas Delaney / San Francisco Client: Adidas America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Varying Lengths: Campaign

1998 Advertising Silver Pencil

Banks Hoggins O'Shea / London

Virgin Interactive Entertainment

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98014A

1998 Advertising Silver Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

98005A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Porsche

Newspaper / Newspaper Over 600 Lines: Campaign

98006A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98033A

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98038A

1998 Advertising Silver Pencil

Mojo Partners / Auckland

Apple Computer

Multimedia Campaign

98083A

1998 Advertising Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98061T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Over :30 Single

98054T

1998 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

98045T

1998 Advertising Silver Pencil

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98027A

1998 Advertising Silver Pencil

Young & Rubicam / Adelaide

Mitsubishi Motors Austrailia

Consumer Television / Consumer Television Under $50,000 Budget: Single

98075T

1998 Advertising Silver Pencil

Ground Zero / Santa Monica

ESPN/ESPN 2

Trade / Trade B/W or Color Any Size: Campaign

98029A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98021A

1998 Advertising Silver Pencil

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98024A

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98043A

1998 Advertising Silver Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98002A

1998 Advertising Silver Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98048R

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98035A

1998 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Campaign

98058T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98066T

1998 Advertising Silver Pencil

Young & Rubicam / Mattingly, Australia

International Campaign to Ban Landmines

Public Service/Political / Public Service/Political: Outdoor and Posters

98041A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98018A

1998 Advertising Silver Pencil

CPD / London

Gallaher

Non-Broadcast / Non-Broadcast: Cinema

98078T

1998 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas America

Consumer Magazine / Magazine Color Full Page or Spread: Single

98011A

1998 Advertising Silver Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Varying Lengths: Campaign

98072T

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