The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Dunwoody Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Net#Work / Johannesburg Client: Seagram SA Category: Consumer Radio / Consumer Radio: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Radio / Consumer Radio: Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cossette Communication-Marketing / Toronto Client: General Motors of Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Wrestlers Agency: Fallon / Minneapolis Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: Hallmark Cards Category: Consumer Television / Consumer Television Over :30 Single
Friends Agency: Lowe Howard Spink Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread Beer Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Infiniti Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Nissan Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother / London Client: Van Den Bergh Foods Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Borders Books & Music Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Gee Jeffrey & Partners / Toronto Client: Rogers Cantel Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: TBWA Simons Palmer / London Client: Sony Playstation Category: Non-Broadcast / Non-Broadcast: Cinema

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Consumer Television / Consumer Television :20 and Under: Campaign

98504T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Dunwoody

Consumer Radio / Consumer Radio: Single

98427R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98428R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98429R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98430R

1998 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

98431R

1998 Advertising Merit Award

Net#Work / Johannesburg

Seagram SA

Consumer Radio / Consumer Radio: Single

98432R

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Radio / Consumer Radio: Single

98433R

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98437T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98438T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98439T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98440T

1998 Advertising Merit Award

Cossette Communication-Marketing / Toronto

General Motors of Canada

Consumer Television / Consumer Television Over :30 Single

98441T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98442T

1998 Advertising Merit Award

Fallon / Minneapolis

Miller

Wrestlers

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Hallmark Cards

Consumer Television / Consumer Television Over :30 Single

98444T

1998 Advertising Merit Award

Lowe Howard Spink

Labatt Ice

Friends

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread Beer Company

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Mercedes-Benz of North America

Consumer Television / Consumer Television Over :30 Single

98446T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98447T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98448T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Over :30 Single

98449T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Over :30 Single

98450T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Over :30 Single

98451T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Infiniti

Consumer Television / Consumer Television Over :30 Single

98452T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Nissan

Consumer Television / Consumer Television Over :30 Single

98453T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Consumer Television / Consumer Television Over :30 Single

98454T

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Television / Consumer Television Over :30 Single

98455T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98456T

1998 Advertising Merit Award

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Single

98457T

1998 Advertising Merit Award

Mother / London

Van Den Bergh Foods

Consumer Television / Consumer Television Over :30 Single

98458T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Borders Books & Music

Consumer Television / Consumer Television Under $50,000 Budget: Single

98509T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Under $50,000 Budget: Single

98510T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98511T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98512T

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98419R

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98420R

1998 Advertising Merit Award

Gee Jeffrey & Partners / Toronto

Rogers Cantel

Non-Broadcast / Non-Broadcast: Cinema

98513T

1998 Advertising Merit Award

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98514T

1998 Advertising Merit Award

TBWA Simons Palmer / London

Sony Playstation

Non-Broadcast / Non-Broadcast: Cinema

98515T

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