The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Blue Fox
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98230A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98231A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98232A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98144A
Award:
1998 Advertising Merit Award
Agency:
Robson Brown / London
Client:
House of Hardy
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98145A
Award:
1998 Advertising Merit Award
Agency:
Robson Brown / London
Client:
House of Hardy
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98146A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Apple Computer Brazil
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98147A
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98204A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Ritchey Design
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98205A
Award:
1998 Advertising Merit Award
Agency:
RG Wiesmeier / Munich
Client:
Strellson
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98206A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98207A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98208A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98209A
Award:
1998 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98210A
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Smirnoff
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98211A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98212A
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Capetown
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98213A
Award:
1998 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98214A
Award:
1998 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98215A
Award:
1998 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98216A
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98217A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Volkswagen Brazil
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98148A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98149A
Award:
1998 Advertising Merit Award
Agency:
Black Rocket / San Francisco
Client:
Pete's Wicked Ale
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98150A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Anheuser-Busch
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98151A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98152A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98153A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Polaris Watercraft
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98154A
Award:
1998 Advertising Merit Award
Agency:
Core / St. Louis
Client:
Zebco/Quantum
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98155A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98156A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98157A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98158A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98159A
Award:
1998 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover of North America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98160A
Award:
1998 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98161A
Award:
1998 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98162A
Award:
1998 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98163A
Award:
1998 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98164A
