The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BBDO Canada / Toronto Client: BBDO Canada Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Annie Finnegan / Stone Mountain Client: Annie Finnegan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hill Holliday Connors Cosmopulos Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Karakas Vansickle Ouellette / Portland Client: AKA Avertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: McConnaughy Stein Schmidt Brown Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Carmichael Lynch / Minneapolis Client: Mack Trucks Category: Trade / Trade B/W Full Page or Spread
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread
Agency: Martin Creative LA / Los Angeles Client: Michael Ruppert Category: Trade / Trade B/W Full Page or Spread
Agency: Martin Creative LA / Los Angeles Client: Michael Ruppert Category: Trade / Trade B/W Full Page or Spread
Agency: Palmer Jarvis DDB / Vancouver Client: Area 51 Category: Trade / Trade B/W Full Page or Spread
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Follis / New York Client: Child Help USA Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Leonard/Monahan / Foxborough Client: Roger Williams Park Zoo Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Gee Jeffrey & Partners / Toronto Client: Rogers Cantel Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: TBWA Simons Palmer / London Client: Sony Playstation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Cramer-Krasselt / Chicago Client: Hyatt Hotels & Resorts Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen Advertising / Wenham Client: The Big 4 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather Canada / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1998 Advertising Merit Award

BBDO Canada / Toronto

BBDO Canada

Collateral Advertising / Collateral: Self-Promotion

98370A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral Advertising / Collateral: Self-Promotion

98371A

1998 Advertising Merit Award

Annie Finnegan / Stone Mountain

Annie Finnegan

Collateral Advertising / Collateral: Self-Promotion

98372A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hill Holliday Connors Cosmopulos

Collateral Advertising / Collateral: Self-Promotion

98373A

1998 Advertising Merit Award

Karakas Vansickle Ouellette / Portland

AKA Avertising

Collateral Advertising / Collateral: Self-Promotion

98374A

1998 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

McConnaughy Stein Schmidt Brown

Collateral Advertising / Collateral: Self-Promotion

98375A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98376A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98377A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Mack Trucks

Trade / Trade B/W Full Page or Spread

98266A

1998 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread

98267A

1998 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread

98268A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Michael Ruppert

Trade / Trade B/W Full Page or Spread

98269A

1998 Advertising Merit Award

Martin Creative LA / Los Angeles

Michael Ruppert

Trade / Trade B/W Full Page or Spread

98270A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Area 51

Trade / Trade B/W Full Page or Spread

98271A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Advertising Merit Award

Follis / New York

Child Help USA

Public Service/Political / Public Service/Political Television: Campaign

98425T

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Roger Williams Park Zoo

Public Service/Political / Public Service/Political Television: Campaign

98426T

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

Gee Jeffrey & Partners / Toronto

Rogers Cantel

Non-Broadcast / Non-Broadcast: Cinema

98513T

1998 Advertising Merit Award

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98514T

1998 Advertising Merit Award

TBWA Simons Palmer / London

Sony Playstation

Non-Broadcast / Non-Broadcast: Cinema

98515T

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt Hotels & Resorts

Newspaper / Newspaper 600 Lines or Less: Single

98127A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98128A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98129A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Single

98130A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Single

98131A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98132A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98133A

1998 Advertising Merit Award

Mullen Advertising / Wenham

The Big 4

Newspaper / Newspaper 600 Lines or Less: Single

98134A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

98135A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98136A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98137A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Single

98138A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

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