The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Levi Strauss & Co. Japan
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98031A
Award:
1998 Advertising Gold Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98032A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A
Award:
1998 Advertising Merit Award
Agency:
Big Bang Idea Engineering / Carlsbad
Client:
The Advertising Club of San Diego
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98332A
Award:
1998 Advertising Merit Award
Agency:
Command-Z / Hermosa Beach
Client:
Why Not Coco
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98333A
Award:
1998 Advertising Merit Award
Agency:
Command-Z / Hermosa Beach
Client:
Why Not Coco
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98334A
Award:
1998 Advertising Merit Award
Agency:
Doe Anderson / Louisville
Client:
Maker's Mark
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98335A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98336A
Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98337A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
The Show '97
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98338A
Award:
1998 Advertising Merit Award
Agency:
Shoes 4 Industry / Louisville
Client:
Whistler's Music
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98339A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
The Advertising Club of Los Angeles
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98340A
Award:
1998 Advertising Merit Award
Agency:
TDA Advertising and Design / Longmont
Client:
Spyder Skiwear
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98341A
Award:
1998 Advertising Merit Award
Agency:
Thompson & Company / Memphis
Client:
Thomas & Betts
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98342A
Award:
1998 Advertising Merit Award
Agency:
Turner Fernandez Turner / Atlanta
Client:
CNN International
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98343A
Award:
1998 Advertising Merit Award
Agency:
Bill Brokaw Advertising / Cleveland
Client:
Info-Data
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98344A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98378A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98379A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98380A
Award:
1998 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
XXX Condoms
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98381A
Award:
1998 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98382A
Award:
1998 Advertising Merit Award
Agency:
Ogilvy & Mather Canada / Toronto
Client:
Jaguar Canada
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98383A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98384A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98385A
Award:
1998 Advertising Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Cadence Design Systems
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98322A
Award:
1998 Advertising Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Cor Therapeutics
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98323A
Award:
1998 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Millenium Import Co.
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98324A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Southwestern Bell
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98325A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Williams-Sonoma
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98326A
Award:
1998 Advertising Merit Award
Agency:
Nickelodeon/MTV Networks / New York
Client:
Nick at Nite
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98327A
Award:
1998 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Daimler-Benz
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98328A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Sony Computer Entertainment
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98329A
Award:
1998 Advertising Merit Award
Agency:
Cross Colours / Johannesburg
Client:
Mercedes-Benz South Africa
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98330A
Award:
1998 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98331A
Award:
1998 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Esquire Magazine
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Campaign
Annual ID:
98345A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Basset-Walker
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Campaign
Annual ID:
98346A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Flowers of Edina
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Campaign
Annual ID:
98347A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
Woodson Coffee Company
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Campaign
Annual ID:
98348A
Award:
1998 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Keith Graves / Illustrator
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Campaign
Annual ID:
98349A
Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Dedham Medical Association
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98350A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98351A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98352A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98353A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98354A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98355A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98356A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98357A
Award:
1998 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
McCann's Irish Oatmeal
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98358A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98359A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98360A
