The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cossette Communication-Marketing / Toronto Client: General Motors of Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Wrestlers Agency: Fallon / Minneapolis Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: Hallmark Cards Category: Consumer Television / Consumer Television Over :30 Single
Friends Agency: Lowe Howard Spink Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread Beer Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Infiniti Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Nissan Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother / London Client: Van Den Bergh Foods Category: Consumer Television / Consumer Television Over :30 Single

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98053T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Over :30 Single

98054T

1998 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television Over :30 Single

98055T

1998 Advertising Bronze Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98056T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98437T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98438T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98439T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98440T

1998 Advertising Merit Award

Cossette Communication-Marketing / Toronto

General Motors of Canada

Consumer Television / Consumer Television Over :30 Single

98441T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98442T

1998 Advertising Merit Award

Fallon / Minneapolis

Miller

Wrestlers

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Hallmark Cards

Consumer Television / Consumer Television Over :30 Single

98444T

1998 Advertising Merit Award

Lowe Howard Spink

Labatt Ice

Friends

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread Beer Company

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Mercedes-Benz of North America

Consumer Television / Consumer Television Over :30 Single

98446T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98447T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98448T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Over :30 Single

98449T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Over :30 Single

98450T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Over :30 Single

98451T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Infiniti

Consumer Television / Consumer Television Over :30 Single

98452T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Nissan

Consumer Television / Consumer Television Over :30 Single

98453T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Consumer Television / Consumer Television Over :30 Single

98454T

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Television / Consumer Television Over :30 Single

98455T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98456T

1998 Advertising Merit Award

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Single

98457T

1998 Advertising Merit Award

Mother / London

Van Den Bergh Foods

Consumer Television / Consumer Television Over :30 Single

98458T

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