The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Frogs and Lizards Agency: Goodby Silverstein/San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Deutsch / New York Client: IKEA North America Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Young & Rubicam / Adelaide Client: Mitsubishi Motors Austrailia Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cossette Communication-Marketing / Toronto Client: General Motors of Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Wrestlers Agency: Fallon / Minneapolis Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: Hallmark Cards Category: Consumer Television / Consumer Television Over :30 Single
Friends Agency: Lowe Howard Spink Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread Beer Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Over :30 Single

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

1998 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :20 and Under: Campaign

98070T

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Campaign

98064T

1998 Advertising Gold Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Campaign

98065T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98066T

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

1998 Advertising Silver Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Varying Lengths: Campaign

98072T

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

98073T

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98053T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Over :30 Single

98054T

1998 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television Over :30 Single

98055T

1998 Advertising Bronze Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98056T

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98060T

1998 Advertising Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98061T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98062T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98063T

1998 Advertising Gold Pencil

Goodby Silverstein/San Francisco

Anheuser-Busch

Frogs and Lizards

Consumer Television / Consumer Television :30 Single

98476T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Bronze Pencil

Deutsch / New York

IKEA North America

Consumer Television / Consumer Television :20 and Under: Single

98068T

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Campaign

98057T

1998 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Campaign

98058T

1998 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Over :30 Campaign

98059T

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Under $50,000 Budget: Single

98074T

1998 Advertising Silver Pencil

Young & Rubicam / Adelaide

Mitsubishi Motors Austrailia

Consumer Television / Consumer Television Under $50,000 Budget: Single

98075T

1998 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98076T

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Consumer Television / Consumer Television :20 and Under: Campaign

98504T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98494T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television :30 Campaign

98495T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

98496T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

98497T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

98498T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98437T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98438T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98439T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98440T

1998 Advertising Merit Award

Cossette Communication-Marketing / Toronto

General Motors of Canada

Consumer Television / Consumer Television Over :30 Single

98441T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98442T

1998 Advertising Merit Award

Fallon / Minneapolis

Miller

Wrestlers

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Hallmark Cards

Consumer Television / Consumer Television Over :30 Single

98444T

1998 Advertising Merit Award

Lowe Howard Spink

Labatt Ice

Friends

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread Beer Company

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Mercedes-Benz of North America

Consumer Television / Consumer Television Over :30 Single

98446T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98447T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98448T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Over :30 Single

98449T

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