The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Bronze Pencil
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98007A
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98001A
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
Hyatt Hotels & Resorts
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98127A
Award:
1998 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Providence Bicycle
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98128A
Award:
1998 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Providence Bicycle
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98129A
Award:
1998 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98130A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Club Med
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98131A
Award:
1998 Advertising Merit Award
Agency:
The Martin Agency / Charlotte
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98132A
Award:
1998 Advertising Merit Award
Agency:
The Martin Agency / Charlotte
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98133A
Award:
1998 Advertising Merit Award
Agency:
Mullen Advertising / Wenham
Client:
The Big 4
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98134A
Award:
1998 Advertising Merit Award
Agency:
Ogilvy & Mather Canada / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98135A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98136A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98137A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98138A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98122A
Award:
1998 Advertising Merit Award
Agency:
Creative Alliance / Louisville
Client:
Kentucky State Fair
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98123A
Award:
1998 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Shimano American Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98124A
Award:
1998 Advertising Merit Award
Agency:
McCann-Erickson / Zurich
Client:
Tamedia AG
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98125A
Award:
1998 Advertising Merit Award
Agency:
Trikaya Grey Advertising India / Mumbai
Client:
Mauritius Tourism Information Service
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98126A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Apple Computer Brazil
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98088A
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Jaguar Hong Kong
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98089A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98090A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98091A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98092A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Anheuser-Busch
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98093A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98094A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98095A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98096A
Award:
1998 Advertising Merit Award
Agency:
CDP / London
Client:
Honda
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98097A
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98098A
Award:
1998 Advertising Merit Award
Agency:
Delaney Fletcher Bozell / London
Client:
Chrysler
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98099A
Award:
1998 Advertising Merit Award
Agency:
Delaney Fletcher Bozell / London
Client:
Chrysler
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98100A
Award:
1998 Advertising Merit Award
Agency:
Doyle, Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98101A
Award:
1998 Advertising Merit Award
Agency:
Doyle, Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98102A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98103A
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors/Gothenburg
Client:
Volvo PB Sverige/Volvo V40
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98104A
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors/Gothenburg
Client:
Volvo PB Sverige/Volvo C70
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98105A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98106A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98107A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98108A
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Land Rover / Malaysia
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98109A
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Olympus
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98110A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
ESPNEWS
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98111A
