The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Cramer-Krasselt / Chicago Client: Hyatt Hotels & Resorts Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen Advertising / Wenham Client: The Big 4 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather Canada / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bates / Hong Kong Client: Jaguar Hong Kong Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: CDP / London Client: Honda Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Delaney Fletcher Bozell / London Client: Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Delaney Fletcher Bozell / London Client: Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle, Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle, Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Forsman & Bodenfors/Gothenburg Client: Volvo PB Sverige/Volvo V40 Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Forsman & Bodenfors/Gothenburg Client: Volvo PB Sverige/Volvo C70 Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Kuala Lumpur Client: Land Rover / Malaysia Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Lowe Howard-Spink / London Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: ESPNEWS Category: Newspaper / Newspaper Over 600 Lines: Single

1998 Advertising Bronze Pencil

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper 600 Lines or Less: Single

98007A

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

1998 Advertising Silver Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

98005A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Porsche

Newspaper / Newspaper Over 600 Lines: Campaign

98006A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98001A

1998 Advertising Silver Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98002A

1998 Advertising Bronze Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98003A

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt Hotels & Resorts

Newspaper / Newspaper 600 Lines or Less: Single

98127A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98128A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98129A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Single

98130A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Single

98131A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98132A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98133A

1998 Advertising Merit Award

Mullen Advertising / Wenham

The Big 4

Newspaper / Newspaper 600 Lines or Less: Single

98134A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

98135A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98136A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98137A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Single

98138A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Newspaper / Newspaper Over 600 Lines: Single

98088A

1998 Advertising Merit Award

Bates / Hong Kong

Jaguar Hong Kong

Newspaper / Newspaper Over 600 Lines: Single

98089A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98090A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98091A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98092A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Newspaper / Newspaper Over 600 Lines: Single

98093A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Single

98094A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Single

98095A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98096A

1998 Advertising Merit Award

CDP / London

Honda

Newspaper / Newspaper Over 600 Lines: Single

98097A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Newspaper / Newspaper Over 600 Lines: Single

98098A

1998 Advertising Merit Award

Delaney Fletcher Bozell / London

Chrysler

Newspaper / Newspaper Over 600 Lines: Single

98099A

1998 Advertising Merit Award

Delaney Fletcher Bozell / London

Chrysler

Newspaper / Newspaper Over 600 Lines: Single

98100A

1998 Advertising Merit Award

Doyle, Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98101A

1998 Advertising Merit Award

Doyle, Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98102A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Newspaper / Newspaper Over 600 Lines: Single

98103A

1998 Advertising Merit Award

Forsman & Bodenfors/Gothenburg

Volvo PB Sverige/Volvo V40

Newspaper / Newspaper Over 600 Lines: Single

98104A

1998 Advertising Merit Award

Forsman & Bodenfors/Gothenburg

Volvo PB Sverige/Volvo C70

Newspaper / Newspaper Over 600 Lines: Single

98105A

1998 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Newspaper / Newspaper Over 600 Lines: Single

98106A

1998 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Newspaper / Newspaper Over 600 Lines: Single

98107A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Newspaper / Newspaper Over 600 Lines: Single

98108A

1998 Advertising Merit Award

Leo Burnett / Kuala Lumpur

Land Rover / Malaysia

Newspaper / Newspaper Over 600 Lines: Single

98109A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Olympus

Newspaper / Newspaper Over 600 Lines: Single

98110A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

ESPNEWS

Newspaper / Newspaper Over 600 Lines: Single

98111A

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