The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98001A
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Advertising Bronze Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98003A
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Bronze Pencil
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
98007A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Jacob's Well
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98139A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Club Med
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98140A
Award:
1998 Advertising Merit Award
Agency:
The Martin Agency / Charlotte
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98141A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98142A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98143A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Apple Computer Brazil
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98088A
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Jaguar Hong Kong
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98089A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98090A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98091A
Award:
1998 Advertising Merit Award
Agency:
BDDP.GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98092A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Anheuser-Busch
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98093A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98094A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98095A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98096A
Award:
1998 Advertising Merit Award
Agency:
CDP / London
Client:
Honda
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98097A
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98098A
Award:
1998 Advertising Merit Award
Agency:
Delaney Fletcher Bozell / London
Client:
Chrysler
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98099A
Award:
1998 Advertising Merit Award
Agency:
Delaney Fletcher Bozell / London
Client:
Chrysler
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98100A
Award:
1998 Advertising Merit Award
Agency:
Doyle, Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98101A
Award:
1998 Advertising Merit Award
Agency:
Doyle, Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98102A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98103A
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors/Gothenburg
Client:
Volvo PB Sverige/Volvo V40
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98104A
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors/Gothenburg
Client:
Volvo PB Sverige/Volvo C70
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98105A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98106A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98107A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98108A
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Land Rover / Malaysia
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98109A
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Olympus
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98110A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
ESPNEWS
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98111A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98112A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Perdue Farms
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98113A
Award:
1998 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
New York Restaurant Group
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98114A
Award:
1998 Advertising Merit Award
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Illinois Power
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98115A
Award:
1998 Advertising Merit Award
Agency:
Moffatt/Rosenthal / Portland
Client:
Portland Brewing Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98116A
Award:
1998 Advertising Merit Award
Agency:
Moffatt/Rosenthal / Portland
Client:
Portland Brewing Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98117A
Award:
1998 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Reebok
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98118A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98119A
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Toastmasters
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98120A
Award:
1998 Advertising Merit Award
Agency:
Wray Ward Laseter / Charlotte
Client:
Gatson Health Care
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98121A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98122A
Award:
1998 Advertising Merit Award
Agency:
Creative Alliance / Louisville
Client:
Kentucky State Fair
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98123A
