The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Cramer-Krasselt / Chicago Client: Hyatt Hotels & Resorts Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen Advertising / Wenham Client: The Big 4 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather Canada / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political Television: Single
Agency: J. Walter Thompson / New York Client: New York Cares Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leo Burnett / Singapore Client: Singapore Cancer Society Category: Public Service/Political / Public Service/Political Television: Single
Agency: Mad Dogs & Englishmen / New York Client: Friends of Animals Category: Public Service/Political / Public Service/Political Television: Single
Agency: BKJ Productions Client: Dialogic Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: E.On Interactive Client: Chromatic Research Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: SicolaMartin Client: Citrix Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: Suaza Commemorativo Category: Outdoor / Outdoor: Single
Agency: Cossette Communications-Marketing / Toronto Client: Nike Canada Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Outdoor / Outdoor: Single
Agency: Net#work / Johannesburg Client: Virgin Atlantic Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Batey Ads / Singapore Client: Parke Davis Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: The Coca-Cola Company/Cherry Coke Category: Outdoor / Outdoor: Single
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: New Media Labs Client: Hot Jobs Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt Hotels & Resorts

Newspaper / Newspaper 600 Lines or Less: Single

98127A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98128A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98129A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Single

98130A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Single

98131A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98132A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98133A

1998 Advertising Merit Award

Mullen Advertising / Wenham

The Big 4

Newspaper / Newspaper 600 Lines or Less: Single

98134A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

98135A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98136A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98137A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Single

98138A

1998 Advertising Merit Award

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political Television: Single

98421T

1998 Advertising Merit Award

J. Walter Thompson / New York

New York Cares

Public Service/Political / Public Service/Political Television: Single

98422T

1998 Advertising Merit Award

Leo Burnett / Singapore

Singapore Cancer Society

Public Service/Political / Public Service/Political Television: Single

98423T

1998 Advertising Merit Award

Mad Dogs & Englishmen / New York

Friends of Animals

Public Service/Political / Public Service/Political Television: Single

98424T

1998 Interactive Merit Award

BKJ Productions

Dialogic

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98125N

1998 Interactive Merit Award

E.On Interactive

Chromatic Research

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98126N

1998 Interactive Merit Award

SicolaMartin

Citrix

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98127N

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98233A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98234A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Outdoor / Outdoor: Single

98235A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98236A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98237A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Suaza Commemorativo

Outdoor / Outdoor: Single

98238A

1998 Advertising Merit Award

Cossette Communications-Marketing / Toronto

Nike Canada

Outdoor / Outdoor: Single

98239A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98240A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98241A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98242A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Single

98243A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98244A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98245A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Outdoor / Outdoor: Single

98246A

1998 Advertising Merit Award

Net#work / Johannesburg

Virgin Atlantic

Outdoor / Outdoor: Single

98247A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98248A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98249A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Single

98250A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98251A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98252A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98253A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98254A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98255A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98256A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Outdoor / Outdoor: Single

98257A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

The Coca-Cola Company/Cherry Coke

Outdoor / Outdoor: Single

98258A

1998 Interactive Merit Award

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98128N

1998 Interactive Merit Award

New Media Labs

Hot Jobs

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98129N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98130N

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

98499T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98500T

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