The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Young & Rubicam / Adelaide Client: Mitsubishi Motors Austrailia Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Banks Hoggins O'Shea / London Client: Virgin Interactive Entertainment Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: ALMAP/BBDO / São Paulo Client: Alpargtas SA Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman Bodenfors / Gothenburg Client: Volvo PB Sverige, Volvo S40 T4 Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Hammerquist Saffel & Halverson / Seattle Client: Sims Snowboards Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / San Francisco Client: Adidas America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Nicholson NY Client: IBM Category: Banners / Banner - Interactive
Agency: IN2 Client: iVillage Category: Banners / Banner - Interactive
Agency: Euro RSCG Partnership Client: Intel Semiconductor Category: Banners / Banner - Interactive
Agency: FJCN/W&R / Salt Lake City Client: Utah Transit Authority Category: Consumer Radio / Consumer Radio: Single
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Rubin Postaer Interactive Client: American Honda Motor Co. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Agency.com Client: Monsanto Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Resource Marketing Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Suburban Advertising / Jersey City Client: Companion Animal Replacement Category: Public Service/Political / Public Service/Political Television: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Reach for a Dream Category: Public Service/Political / Public Service/Political Television: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: Nickelodeon Category: Trade / Trade Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Red Sky Interactive Client: Red Sky Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: CPD / London Client: Gallaher Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Leagas Delaney Partnership / London Client: BBC Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Medius IV Client: Symantec Corporation Category: Direct Marketing / Direct Marketing - Web Site
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :20 and Under: Campaign

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Under $50,000 Budget: Single

98074T

1998 Advertising Silver Pencil

Young & Rubicam / Adelaide

Mitsubishi Motors Austrailia

Consumer Television / Consumer Television Under $50,000 Budget: Single

98075T

1998 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98076T

1998 Advertising Gold Pencil

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98013A

1998 Advertising Silver Pencil

Banks Hoggins O'Shea / London

Virgin Interactive Entertainment

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98014A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98015A

1998 Advertising Gold Pencil

ALMAP/BBDO / São Paulo

Alpargtas SA

International Foreign Language Commercial / Foreign Language Commercial: Television

98080T

1998 Advertising Bronze Pencil

Forsman Bodenfors / Gothenburg

Volvo PB Sverige, Volvo S40 T4

International Foreign Language Commercial / Foreign Language Commercial: Television

98081T

1998 Advertising Gold Pencil

Hammerquist Saffel & Halverson / Seattle

Sims Snowboards

Consumer Magazine / Magazine Color Full Page or Spread: Single

98010A

1998 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas America

Consumer Magazine / Magazine Color Full Page or Spread: Single

98011A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98012A

1998 Interactive Gold Pencil

Nicholson NY

IBM

Banners / Banner - Interactive

98004N

1998 Interactive Silver Pencil

IN2

iVillage

Banners / Banner - Interactive

98005N

1998 Interactive Bronze Pencil

Euro RSCG Partnership

Intel Semiconductor

Banners / Banner - Interactive

98006N

1998 Advertising Gold Pencil

FJCN/W&R / Salt Lake City

Utah Transit Authority

Consumer Radio / Consumer Radio: Single

98047R

1998 Advertising Silver Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98048R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98049R

1998 Interactive Gold Pencil

Rubin Postaer Interactive

American Honda Motor Co.

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98011N

1998 Interactive Silver Pencil

Agency.com

Monsanto

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98012N

1998 Interactive Silver Pencil

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98013N

1998 Interactive Bronze Pencil

Resource Marketing

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98014N

1998 Advertising Gold Pencil

Suburban Advertising / Jersey City

Companion Animal Replacement

Public Service/Political / Public Service/Political Television: Single

98044T

1998 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

98045T

1998 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Reach for a Dream

Public Service/Political / Public Service/Political Television: Single

98046T

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98001A

1998 Advertising Silver Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98002A

1998 Advertising Bronze Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98003A

1998 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Time Magazine

Trade / Trade Color Full Page or Spread: Single

98026A

1998 Advertising Silver Pencil

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98027A

1998 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Nickelodeon

Trade / Trade Color Full Page or Spread: Single

98028A

1998 Advertising Gold Pencil

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98032A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98033A

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98053T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Over :30 Single

98054T

1998 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television Over :30 Single

98055T

1998 Advertising Bronze Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98056T

1998 Interactive Gold Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - CD-ROM

98033N

1998 Interactive Silver Pencil

Red Sky Interactive

Red Sky Interactive

Self-Promotion / Self-Promotion - CD-ROM

98034N

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Campaign

98057T

1998 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Campaign

98058T

1998 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Over :30 Campaign

98059T

1998 Advertising Gold Pencil

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98077T

1998 Advertising Silver Pencil

CPD / London

Gallaher

Non-Broadcast / Non-Broadcast: Cinema

98078T

1998 Advertising Bronze Pencil

The Leagas Delaney Partnership / London

BBC

Non-Broadcast / Non-Broadcast: Cinema

98079T

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Interactive Gold Pencil

Medius IV

Symantec Corporation

Direct Marketing / Direct Marketing - Web Site

98028N

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

1998 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :20 and Under: Campaign

98070T

Follow Us