The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Jacob's Well Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Agency.com Client: Nike Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Razorfish Client: Maverick Records Category: Direct Marketing / Direct Marketing - Web Site
Agency: Siegel & Gale Client: Eastman Kodak Category: Direct Marketing / Direct Marketing - Web Site
Agency: Siegel & Gale Client: Eastman Kodak Category: Direct Marketing / Direct Marketing - Web Site
Agency: 2-Lane Media Client: Transamerica Asset Management Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Black Bean Studios Client: Sitara Networks Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Bowne Internet Solutions Client: Roney & Co. Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Campbell Mithun Esty Client: Andersen Windows Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: DigitalFacades Corporation Client: BAX Global Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: The Coca-Cola Company Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: Remy Martin Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: OgilvyOne Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98217A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Jacob's Well

Newspaper / Newspaper 600 Lines or Less: Campaign

98139A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Campaign

98140A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Campaign

98141A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Newspaper / Newspaper 600 Lines or Less: Campaign

98142A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Campaign

98143A

1998 Interactive Merit Award

Agency.com

Nike

Direct Marketing / Direct Marketing - Web Site

98131N

1998 Interactive Merit Award

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98132N

1998 Interactive Merit Award

Razorfish

Maverick Records

Direct Marketing / Direct Marketing - Web Site

98133N

1998 Interactive Merit Award

Siegel & Gale

Eastman Kodak

Direct Marketing / Direct Marketing - Web Site

98134N

1998 Interactive Merit Award

Siegel & Gale

Eastman Kodak

Direct Marketing / Direct Marketing - Web Site

98135N

1998 Interactive Merit Award

2-Lane Media

Transamerica Asset Management

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98116N

1998 Interactive Merit Award

Black Bean Studios

Sitara Networks

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98117N

1998 Interactive Merit Award

Bowne Internet Solutions

Roney & Co.

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98118N

1998 Interactive Merit Award

Campbell Mithun Esty

Andersen Windows

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98119N

1998 Interactive Merit Award

DigitalFacades Corporation

BAX Global

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98120N

1998 Interactive Merit Award

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98121N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98122N

1998 Interactive Merit Award

Martin Interactive

Remy Martin

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98123N

1998 Interactive Merit Award

OgilvyOne

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98124N

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

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