The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Frogs and Lizards
Agency: Goodby Silverstein/San Francisco
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Award:
1998 Advertising Gold Pencil
Agency:
FJCN/W&R / Salt Lake City
Client:
Utah Transit Authority
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98047R
Award:
1998 Advertising Silver Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98048R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98049R
Award:
1998 Interactive Gold Pencil
Agency:
Adjacency
Client:
Apple Computer
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98025N
Award:
1998 Interactive Silver Pencil
Agency:
Avalanche Solutions
Client:
Warner Music Group
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98026N
Award:
1998 Interactive Bronze Pencil
Agency:
Agency.com
Client:
Urban Desires
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98027N
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98018A
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98019A
Award:
1998 Interactive Gold Pencil
Agency:
Nicholson NY
Client:
IBM
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98004N
Award:
1998 Interactive Silver Pencil
Agency:
IN2
Client:
iVillage
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98005N
Award:
1998 Interactive Bronze Pencil
Agency:
Euro RSCG Partnership
Client:
Intel Semiconductor
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98006N
Award:
1998 Advertising Gold Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98032A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98064T
Award:
1998 Advertising Gold Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98065T
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98066T
Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98057T
Award:
1998 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98058T
Award:
1998 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98059T
Award:
1998 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98013A
Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98053T
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98054T
Award:
1998 Advertising Bronze Pencil
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98055T
Award:
1998 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98056T
Award:
1998 Interactive Gold Pencil
Agency:
Nicholson NY
Client:
Nicholson NY
Title:
Category:
Self-Promotion
Annual ID:
98035N
Award:
1998 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Levi Strauss & Co. Japan
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98031A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Multimedia Campaign
Annual ID:
98082A
Award:
1998 Advertising Silver Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Multimedia Campaign
Annual ID:
98083A
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98020A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98021A
Award:
1998 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard/Altoids
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98022A
Award:
1998 Advertising Gold Pencil
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98023A
Award:
1998 Advertising Silver Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Playland
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98024A
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98016A
Award:
1998 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98017A
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98060T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98063T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein/San Francisco
Client:
Anheuser-Busch
Title:
Frogs and Lizards
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Gold Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98004A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Interactive Gold Pencil
Agency:
Quantum Leap
Client:
MSNBC
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98001N
Award:
1998 Interactive Silver Pencil
Agency:
CKS Partners
Client:
Mitsubishi Motor Sales of America
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98002N
Award:
1998 Interactive Bronze Pencil
Agency:
Poppe Tyson Interactive
Client:
Lycos
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98003N
Award:
1998 Interactive Gold Pencil
Agency:
Avalanche Solutions
Client:
Polygram Filmed Entertainment
Title:
Category:
Beyond the Banner
Annual ID:
98007N
