The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Multimedia Campaign
Agency: Ground Zero / Santa Monica Client: ESPN / ESPNEWS Category: Multimedia Campaign
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Poppe Tyson Interactive Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Grey Interactive Client: Dell Computer Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Nicholson NY Client: IBM Category: Banners / Banner - Interactive
Agency: IN2 Client: iVillage Category: Banners / Banner - Interactive
Agency: Euro RSCG Partnership Client: Intel Semiconductor Category: Banners / Banner - Interactive
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Young & Rubicam / Mattingly, Australia Client: International Campaign to Ban Landmines Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Avalanche Solutions Client: Polygram Filmed Entertainment Category: Beyond the Banner
Agency: Wieden & Kennedy Client: Nike Category: Beyond the Banner
Agency: Oven Digital Client: HarperCollins Category: Beyond the Banner
Agency: Modem Media Client: John Hancock Category: Beyond the Banner
Agency: Ground Zero / Santa Monica Client: ESPN/ESPN 2 Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Muffin-Head Productions Client: Muffin-Head Productions Category: Self-Promotion / Self-Promotion - Web Site
Agency: Photoscape Client: Brownstein Berman Wills Category: Self-Promotion / Self-Promotion - Web Site
Agency: Mad Dogs & Englishmen Client: Mad Dogs & Englishmen Category: Self-Promotion / Self-Promotion - Web Site
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - Web Site
Agency: Adjacency Client: Apple Computer Category: Direct Marketing / Direct Marketing - Web Site
Agency: Avalanche Solutions Client: Warner Music Group Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Red Sky Interactive Client: Red Sky Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Rubin Postaer Interactive Client: American Honda Motor Co. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Agency.com Client: Monsanto Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Resource Marketing Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Minneapolis College of Art and Design Client: Minneapolis College of Art and Design Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: FJCN/W&R / Salt Lake City Client: Utah Transit Authority Category: Consumer Radio / Consumer Radio: Single
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Banks Hoggins O'Shea / London Client: Virgin Interactive Entertainment Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Suburban Advertising / Jersey City Client: Companion Animal Replacement Category: Public Service/Political / Public Service/Political Television: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Reach for a Dream Category: Public Service/Political / Public Service/Political Television: Single
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Bartle Bogle Hegarty / Singapore Client: Levi Strauss & Co. Japan Category: Collateral Advertising / Collateral: Brochures
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98018A

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98019A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

98082A

1998 Advertising Silver Pencil

Mojo Partners / Auckland

Apple Computer

Multimedia Campaign

98083A

1998 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN / ESPNEWS

Multimedia Campaign

98084A

1998 Interactive Gold Pencil

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98021N

1998 Interactive Silver Pencil

Poppe Tyson Interactive

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98022N

1998 Interactive Bronze Pencil

Grey Interactive

Dell Computer Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98023N

1998 Interactive Gold Pencil

Nicholson NY

IBM

Banners / Banner - Interactive

98004N

1998 Interactive Silver Pencil

IN2

iVillage

Banners / Banner - Interactive

98005N

1998 Interactive Bronze Pencil

Euro RSCG Partnership

Intel Semiconductor

Banners / Banner - Interactive

98006N

1998 Advertising Gold Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98040A

1998 Advertising Silver Pencil

Young & Rubicam / Mattingly, Australia

International Campaign to Ban Landmines

Public Service/Political / Public Service/Political: Outdoor and Posters

98041A

1998 Advertising Bronze Pencil

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98042A

1998 Interactive Gold Pencil

Avalanche Solutions

Polygram Filmed Entertainment

Beyond the Banner

98007N

1998 Interactive Gold Pencil

Wieden & Kennedy

Nike

Beyond the Banner

98008N

1998 Interactive Silver Pencil

Oven Digital

HarperCollins

Beyond the Banner

98009N

1998 Interactive Bronze Pencil

Modem Media

John Hancock

Beyond the Banner

98010N

1998 Advertising Silver Pencil

Ground Zero / Santa Monica

ESPN/ESPN 2

Trade / Trade B/W or Color Any Size: Campaign

98029A

1998 Advertising Bronze Pencil

Core / St. Louis

Monsanto Protiva

Trade / Trade B/W or Color Any Size: Campaign

98030A

1998 Interactive Gold Pencil

Muffin-Head Productions

Muffin-Head Productions

Self-Promotion / Self-Promotion - Web Site

98029N

1998 Interactive Silver Pencil

Photoscape

Brownstein Berman Wills

Self-Promotion / Self-Promotion - Web Site

98030N

1998 Interactive Bronze Pencil

Mad Dogs & Englishmen

Mad Dogs & Englishmen

Self-Promotion / Self-Promotion - Web Site

98031N

1998 Interactive Bronze Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - Web Site

98032N

1998 Interactive Gold Pencil

Adjacency

Apple Computer

Direct Marketing / Direct Marketing - Web Site

98025N

1998 Interactive Silver Pencil

Avalanche Solutions

Warner Music Group

Direct Marketing / Direct Marketing - Web Site

98026N

1998 Interactive Bronze Pencil

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98027N

1998 Interactive Gold Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - CD-ROM

98033N

1998 Interactive Silver Pencil

Red Sky Interactive

Red Sky Interactive

Self-Promotion / Self-Promotion - CD-ROM

98034N

1998 Advertising Gold Pencil

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98032A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98033A

1998 Interactive Gold Pencil

Rubin Postaer Interactive

American Honda Motor Co.

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98011N

1998 Interactive Silver Pencil

Agency.com

Monsanto

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98012N

1998 Interactive Silver Pencil

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98013N

1998 Interactive Bronze Pencil

Resource Marketing

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98014N

1998 Interactive Gold Pencil

Minneapolis College of Art and Design

Minneapolis College of Art and Design

Non-Profit Organizations / Non-Profit - CD-ROM

98039N

1998 Advertising Gold Pencil

FJCN/W&R / Salt Lake City

Utah Transit Authority

Consumer Radio / Consumer Radio: Single

98047R

1998 Advertising Silver Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98048R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98049R

1998 Advertising Gold Pencil

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98013A

1998 Advertising Silver Pencil

Banks Hoggins O'Shea / London

Virgin Interactive Entertainment

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98014A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98015A

1998 Advertising Gold Pencil

Suburban Advertising / Jersey City

Companion Animal Replacement

Public Service/Political / Public Service/Political Television: Single

98044T

1998 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

98045T

1998 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Reach for a Dream

Public Service/Political / Public Service/Political Television: Single

98046T

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Advertising Gold Pencil

Bartle Bogle Hegarty / Singapore

Levi Strauss & Co. Japan

Collateral Advertising / Collateral: Brochures

98031A

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

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