The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / San Francisco Client: adidas America Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Agency: Plan-B / Venice Client: Curious Pictures Animation Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: Suaza Commemorativo Category: Outdoor / Outdoor: Single
Agency: Cossette Communications-Marketing / Toronto Client: Nike Canada Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Outdoor / Outdoor: Single
Agency: Net#work / Johannesburg Client: Virgin Atlantic Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Batey Ads / Singapore Client: Parke Davis Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: The Coca-Cola Company/Cherry Coke Category: Outdoor / Outdoor: Single
Agency: BKJ Productions Client: Dialogic Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: E.On Interactive Client: Chromatic Research Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: SicolaMartin Client: Citrix Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cossette Communication-Marketing / Toronto Client: General Motors of Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Wrestlers Agency: Fallon / Minneapolis Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: Hallmark Cards Category: Consumer Television / Consumer Television Over :30 Single
Friends Agency: Lowe Howard Spink Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Non-Broadcast / Non-Broadcast: Out-of-Home

98516T

1998 Advertising Merit Award

Plan-B / Venice

Curious Pictures Animation

Non-Broadcast / Non-Broadcast: Out-of-Home

98517T

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98233A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98234A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Outdoor / Outdoor: Single

98235A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98236A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98237A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Suaza Commemorativo

Outdoor / Outdoor: Single

98238A

1998 Advertising Merit Award

Cossette Communications-Marketing / Toronto

Nike Canada

Outdoor / Outdoor: Single

98239A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98240A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98241A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98242A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Single

98243A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98244A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98245A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Outdoor / Outdoor: Single

98246A

1998 Advertising Merit Award

Net#work / Johannesburg

Virgin Atlantic

Outdoor / Outdoor: Single

98247A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98248A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98249A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Single

98250A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98251A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98252A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98253A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98254A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98255A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98256A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Outdoor / Outdoor: Single

98257A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

The Coca-Cola Company/Cherry Coke

Outdoor / Outdoor: Single

98258A

1998 Interactive Merit Award

BKJ Productions

Dialogic

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98125N

1998 Interactive Merit Award

E.On Interactive

Chromatic Research

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98126N

1998 Interactive Merit Award

SicolaMartin

Citrix

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98127N

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98437T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98438T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98439T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98440T

1998 Advertising Merit Award

Cossette Communication-Marketing / Toronto

General Motors of Canada

Consumer Television / Consumer Television Over :30 Single

98441T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98442T

1998 Advertising Merit Award

Fallon / Minneapolis

Miller

Wrestlers

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Hallmark Cards

Consumer Television / Consumer Television Over :30 Single

98444T

1998 Advertising Merit Award

Lowe Howard Spink

Labatt Ice

Friends

Consumer Television / Consumer Television Over :30 Single

98445T

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