The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Ernest Kim Client: Ernest Kim Category: Self-Promotion / Self-Promotion - Web Site
Agency: Hollington Client: Hollington Category: Self-Promotion / Self-Promotion - Web Site
Agency: Oven Digital Client: Oven Digital Category: Self-Promotion / Self-Promotion - Web Site
Agency: Razorfish Client: Razorfish Category: Self-Promotion / Self-Promotion - Web Site
Agency: Resource Marketing Client: Melcher Media Category: Self-Promotion / Self-Promotion - Web Site
Agency: Sigma6 Client: Sigma6 Category: Self-Promotion / Self-Promotion - Web Site
Agency: Sigma6 Client: Sigma6 Category: Self-Promotion / Self-Promotion - Web Site
Agency: Cross Colours / Johannesburg Client: Mercedes-Benz South Africa Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Advertising / Collateral: Sales Kits
Agency: BKJ Productions Client: Dialogic Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: E.On Interactive Client: Chromatic Research Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: SicolaMartin Client: Citrix Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Bozell Worldwide Client: Michigan Vietnam Monument Commission Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Bozell Worldwide Client: St. Vincent & Sarah Fisher Center Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: J. Walter Thompson Client: United States Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Japan Automobile Manufacturers Association Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Snack Food Association/National Potato Promotion Board Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: @radical.media Client: Mr. Holland's Opus Foundation Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Tumble Interactive Media Client: The Church of Jesus Christ and Latter-Day Saints Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Big Hand Client: GTE/The Maxfied Group Category: Direct Marketing / Direct Marketing - Other Digital Advertising
Agency: Fallon McElligott / Minneapolis Client: Dunwoody Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Net#Work / Johannesburg Client: Seagram SA Category: Consumer Radio / Consumer Radio: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Radio / Consumer Radio: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bates / Hong Kong Client: Jaguar Hong Kong Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98217A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Varying Lengths: Campaign

98505T

1998 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Varying Lengths: Campaign

98506T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Varying Lengths: Campaign

98507T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

98508T

1998 Interactive Merit Award

Ernest Kim

Ernest Kim

Self-Promotion / Self-Promotion - Web Site

98137N

1998 Interactive Merit Award

Hollington

Hollington

Self-Promotion / Self-Promotion - Web Site

98138N

1998 Interactive Merit Award

Oven Digital

Oven Digital

Self-Promotion / Self-Promotion - Web Site

98139N

1998 Interactive Merit Award

Razorfish

Razorfish

Self-Promotion / Self-Promotion - Web Site

98140N

1998 Interactive Merit Award

Resource Marketing

Melcher Media

Self-Promotion / Self-Promotion - Web Site

98141N

1998 Interactive Merit Award

Sigma6

Sigma6

Self-Promotion / Self-Promotion - Web Site

98142N

1998 Interactive Merit Award

Sigma6

Sigma6

Self-Promotion / Self-Promotion - Web Site

98143N

1998 Advertising Merit Award

Cross Colours / Johannesburg

Mercedes-Benz South Africa

Collateral Advertising / Collateral: Sales Kits

98330A

1998 Advertising Merit Award

Sandstrom Design / Portland

Tazo

Collateral Advertising / Collateral: Sales Kits

98331A

1998 Interactive Merit Award

BKJ Productions

Dialogic

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98125N

1998 Interactive Merit Award

E.On Interactive

Chromatic Research

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98126N

1998 Interactive Merit Award

SicolaMartin

Citrix

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98127N

1998 Interactive Merit Award

Bozell Worldwide

Michigan Vietnam Monument Commission

Non-Profit Organizations / Non-Profit - Web Site

98145N

1998 Interactive Merit Award

Bozell Worldwide

St. Vincent & Sarah Fisher Center

Non-Profit Organizations / Non-Profit - Web Site

98146N

1998 Interactive Merit Award

J. Walter Thompson

United States Marine Corps

Non-Profit Organizations / Non-Profit - Web Site

98147N

1998 Interactive Merit Award

Porter Novelli

Japan Automobile Manufacturers Association

Non-Profit Organizations / Non-Profit - Web Site

98148N

1998 Interactive Merit Award

Porter Novelli

Snack Food Association/National Potato Promotion Board

Non-Profit Organizations / Non-Profit - Web Site

98149N

1998 Interactive Merit Award

@radical.media

Mr. Holland's Opus Foundation

Non-Profit Organizations / Non-Profit - Web Site

98150N

1998 Interactive Merit Award

Tumble Interactive Media

The Church of Jesus Christ and Latter-Day Saints

Non-Profit Organizations / Non-Profit - Web Site

98151N

1998 Interactive Merit Award

Big Hand

GTE/The Maxfied Group

Direct Marketing / Direct Marketing - Other Digital Advertising

98136N

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Dunwoody

Consumer Radio / Consumer Radio: Single

98427R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98428R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98429R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98430R

1998 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

98431R

1998 Advertising Merit Award

Net#Work / Johannesburg

Seagram SA

Consumer Radio / Consumer Radio: Single

98432R

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Radio / Consumer Radio: Single

98433R

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Newspaper / Newspaper Over 600 Lines: Single

98088A

1998 Advertising Merit Award

Bates / Hong Kong

Jaguar Hong Kong

Newspaper / Newspaper Over 600 Lines: Single

98089A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98090A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98091A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98092A

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