The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Suburban Advertising / Jersey City Client: Companion Animal Replacement Category: Public Service/Political / Public Service/Political Television: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Reach for a Dream Category: Public Service/Political / Public Service/Political Television: Single
Agency: Nicholson NY Client: IBM Category: Banners / Banner - Interactive
Agency: IN2 Client: iVillage Category: Banners / Banner - Interactive
Agency: Euro RSCG Partnership Client: Intel Semiconductor Category: Banners / Banner - Interactive
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: CPD / London Client: Gallaher Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Leagas Delaney Partnership / London Client: BBC Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Kirshenbaum Bond & Partners / New York Client: Target Category: Outdoor / Outdoor: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Poppe Tyson Interactive Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Grey Interactive Client: Dell Computer Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Armadillo Interactive Client: Durban Local History Museum Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Oven Digital Client: Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Magnet Interactive Communications Client: Conservation International Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Campbell Mithun Esty Client: Land O'Lakes Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Deutsch / New York Client: IKEA North America Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Multimedia Campaign
Agency: Ground Zero / Santa Monica Client: ESPN / ESPNEWS Category: Multimedia Campaign
Agency: Tinderbox Interactive Client: Protection Providence Society Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Rubin Postaer Interactive Client: American Honda Motor Co. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Agency.com Client: Monsanto Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Resource Marketing Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Avalanche Solutions Client: Polygram Filmed Entertainment Category: Beyond the Banner
Agency: Wieden & Kennedy Client: Nike Category: Beyond the Banner
Agency: Oven Digital Client: HarperCollins Category: Beyond the Banner
Agency: Modem Media Client: John Hancock Category: Beyond the Banner
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

1998 Advertising Silver Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Varying Lengths: Campaign

98072T

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

98073T

1998 Advertising Gold Pencil

Suburban Advertising / Jersey City

Companion Animal Replacement

Public Service/Political / Public Service/Political Television: Single

98044T

1998 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

98045T

1998 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Reach for a Dream

Public Service/Political / Public Service/Political Television: Single

98046T

1998 Interactive Gold Pencil

Nicholson NY

IBM

Banners / Banner - Interactive

98004N

1998 Interactive Silver Pencil

IN2

iVillage

Banners / Banner - Interactive

98005N

1998 Interactive Bronze Pencil

Euro RSCG Partnership

Intel Semiconductor

Banners / Banner - Interactive

98006N

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98043A

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Advertising Gold Pencil

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98077T

1998 Advertising Silver Pencil

CPD / London

Gallaher

Non-Broadcast / Non-Broadcast: Cinema

98078T

1998 Advertising Bronze Pencil

The Leagas Delaney Partnership / London

BBC

Non-Broadcast / Non-Broadcast: Cinema

98079T

1998 Advertising Bronze Pencil

Kirshenbaum Bond & Partners / New York

Target

Outdoor / Outdoor: Campaign

98025A

1998 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98034A

1998 Advertising Silver Pencil

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98035A

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98036A

1998 Interactive Gold Pencil

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98021N

1998 Interactive Silver Pencil

Poppe Tyson Interactive

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98022N

1998 Interactive Bronze Pencil

Grey Interactive

Dell Computer Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98023N

1998 Interactive Gold Pencil

Armadillo Interactive

Durban Local History Museum

Non-Profit Organizations / Non-Profit - Web Site

98036N

1998 Interactive Silver Pencil

Oven Digital

Museum of Modern Art

Non-Profit Organizations / Non-Profit - Web Site

98037N

1998 Interactive Bronze Pencil

Magnet Interactive Communications

Conservation International

Non-Profit Organizations / Non-Profit - Web Site

98038N

1998 Interactive Silver Pencil

Campbell Mithun Esty

Land O'Lakes

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98018N

1998 Interactive Silver Pencil

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98019N

1998 Interactive Bronze Pencil

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98020N

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Campaign

98057T

1998 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Campaign

98058T

1998 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Over :30 Campaign

98059T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Bronze Pencil

Deutsch / New York

IKEA North America

Consumer Television / Consumer Television :20 and Under: Single

98068T

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

1998 Advertising Silver Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

98005A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Porsche

Newspaper / Newspaper Over 600 Lines: Campaign

98006A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

98082A

1998 Advertising Silver Pencil

Mojo Partners / Auckland

Apple Computer

Multimedia Campaign

98083A

1998 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN / ESPNEWS

Multimedia Campaign

98084A

1998 Interactive Bronze Pencil

Tinderbox Interactive

Protection Providence Society

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98024N

1998 Interactive Gold Pencil

Rubin Postaer Interactive

American Honda Motor Co.

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98011N

1998 Interactive Silver Pencil

Agency.com

Monsanto

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98012N

1998 Interactive Silver Pencil

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98013N

1998 Interactive Bronze Pencil

Resource Marketing

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98014N

1998 Interactive Gold Pencil

Avalanche Solutions

Polygram Filmed Entertainment

Beyond the Banner

98007N

1998 Interactive Gold Pencil

Wieden & Kennedy

Nike

Beyond the Banner

98008N

1998 Interactive Silver Pencil

Oven Digital

HarperCollins

Beyond the Banner

98009N

1998 Interactive Bronze Pencil

Modem Media

John Hancock

Beyond the Banner

98010N

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

Follow Us