The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Minneapolis College of Art and Design Client: Minneapolis College of Art and Design Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Armadillo Interactive Client: Durban Local History Museum Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Oven Digital Client: Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Magnet Interactive Communications Client: Conservation International Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Deutsch / New York Client: IKEA North America Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Tinderbox Interactive Client: Protection Providence Society Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Nicholson NY Client: IBM Category: Banners / Banner - Interactive
Agency: IN2 Client: iVillage Category: Banners / Banner - Interactive
Agency: Euro RSCG Partnership Client: Intel Semiconductor Category: Banners / Banner - Interactive
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Young & Rubicam / Adelaide Client: Mitsubishi Motors Austrailia Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: CKS New York Client: DirecPC Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Frankfurt Balkind Partners Client: Mastercard International Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Red Sky Interactive Client: Red Sky Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Young & Rubicam / Mattingly, Australia Client: International Campaign to Ban Landmines Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Nicholson NY Client: Nicholson NY Category: Self-Promotion
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Poppe Tyson Interactive Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Grey Interactive Client: Dell Computer Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98016A

1998 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98017A

1998 Interactive Gold Pencil

Minneapolis College of Art and Design

Minneapolis College of Art and Design

Non-Profit Organizations / Non-Profit - CD-ROM

98039N

1998 Interactive Gold Pencil

Armadillo Interactive

Durban Local History Museum

Non-Profit Organizations / Non-Profit - Web Site

98036N

1998 Interactive Silver Pencil

Oven Digital

Museum of Modern Art

Non-Profit Organizations / Non-Profit - Web Site

98037N

1998 Interactive Bronze Pencil

Magnet Interactive Communications

Conservation International

Non-Profit Organizations / Non-Profit - Web Site

98038N

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Campaign

98064T

1998 Advertising Gold Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Campaign

98065T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98066T

1998 Advertising Bronze Pencil

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper 600 Lines or Less: Single

98007A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Bronze Pencil

Deutsch / New York

IKEA North America

Consumer Television / Consumer Television :20 and Under: Single

98068T

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Interactive Bronze Pencil

Tinderbox Interactive

Protection Providence Society

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98024N

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98043A

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

1998 Advertising Silver Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

98005A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Porsche

Newspaper / Newspaper Over 600 Lines: Campaign

98006A

1998 Interactive Gold Pencil

Nicholson NY

IBM

Banners / Banner - Interactive

98004N

1998 Interactive Silver Pencil

IN2

iVillage

Banners / Banner - Interactive

98005N

1998 Interactive Bronze Pencil

Euro RSCG Partnership

Intel Semiconductor

Banners / Banner - Interactive

98006N

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

1998 Advertising Silver Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Varying Lengths: Campaign

98072T

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

98073T

1998 Advertising Gold Pencil

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Under $50,000 Budget: Single

98074T

1998 Advertising Silver Pencil

Young & Rubicam / Adelaide

Mitsubishi Motors Austrailia

Consumer Television / Consumer Television Under $50,000 Budget: Single

98075T

1998 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98076T

1998 Interactive Gold Pencil

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98015N

1998 Interactive Silver Pencil

CKS New York

DirecPC

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98016N

1998 Interactive Bronze Pencil

Frankfurt Balkind Partners

Mastercard International

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98017N

1998 Interactive Gold Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - CD-ROM

98033N

1998 Interactive Silver Pencil

Red Sky Interactive

Red Sky Interactive

Self-Promotion / Self-Promotion - CD-ROM

98034N

1998 Advertising Gold Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98040A

1998 Advertising Silver Pencil

Young & Rubicam / Mattingly, Australia

International Campaign to Ban Landmines

Public Service/Political / Public Service/Political: Outdoor and Posters

98041A

1998 Advertising Bronze Pencil

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98042A

1998 Advertising Gold Pencil

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98032A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98033A

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98020A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98021A

1998 Advertising Bronze Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98022A

1998 Advertising Gold Pencil

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98023A

1998 Advertising Silver Pencil

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98024A

1998 Interactive Gold Pencil

Nicholson NY

Nicholson NY

Self-Promotion

98035N

1998 Interactive Gold Pencil

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98021N

1998 Interactive Silver Pencil

Poppe Tyson Interactive

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98022N

1998 Interactive Bronze Pencil

Grey Interactive

Dell Computer Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98023N

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