The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Bartle Bogle Hegarty / Singapore Client: Levi Strauss & Co. Japan Category: Collateral Advertising / Collateral: Brochures
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: CPD / London Client: Gallaher Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Leagas Delaney Partnership / London Client: BBC Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Young & Rubicam / Mattingly, Australia Client: International Campaign to Ban Landmines Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Adjacency Client: Apple Computer Category: Direct Marketing / Direct Marketing - Web Site
Agency: Avalanche Solutions Client: Warner Music Group Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Avalanche Solutions Client: Polygram Filmed Entertainment Category: Beyond the Banner
Agency: Wieden & Kennedy Client: Nike Category: Beyond the Banner
Agency: Oven Digital Client: HarperCollins Category: Beyond the Banner
Agency: Modem Media Client: John Hancock Category: Beyond the Banner
Agency: ALMAP/BBDO / São Paulo Client: Alpargtas SA Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman Bodenfors / Gothenburg Client: Volvo PB Sverige, Volvo S40 T4 Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Banks Hoggins O'Shea / London Client: Virgin Interactive Entertainment Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ground Zero / Santa Monica Client: ESPN/ESPN 2 Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Frogs and Lizards Agency: Goodby Silverstein/San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Nicholson NY Client: IBM Category: Banners / Banner - Interactive
Agency: IN2 Client: iVillage Category: Banners / Banner - Interactive
Agency: Euro RSCG Partnership Client: Intel Semiconductor Category: Banners / Banner - Interactive
Agency: BDDP GGT / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Red Sky Interactive Client: Red Sky Interactive Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Nicholson NY Client: Nicholson NY Category: Self-Promotion
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Deutsch / New York Client: IKEA North America Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign

1998 Advertising Gold Pencil

Bartle Bogle Hegarty / Singapore

Levi Strauss & Co. Japan

Collateral Advertising / Collateral: Brochures

98031A

1998 Advertising Gold Pencil

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98077T

1998 Advertising Silver Pencil

CPD / London

Gallaher

Non-Broadcast / Non-Broadcast: Cinema

98078T

1998 Advertising Bronze Pencil

The Leagas Delaney Partnership / London

BBC

Non-Broadcast / Non-Broadcast: Cinema

98079T

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Campaign

98064T

1998 Advertising Gold Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Campaign

98065T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98066T

1998 Advertising Gold Pencil

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98040A

1998 Advertising Silver Pencil

Young & Rubicam / Mattingly, Australia

International Campaign to Ban Landmines

Public Service/Political / Public Service/Political: Outdoor and Posters

98041A

1998 Advertising Bronze Pencil

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98042A

1998 Interactive Gold Pencil

Adjacency

Apple Computer

Direct Marketing / Direct Marketing - Web Site

98025N

1998 Interactive Silver Pencil

Avalanche Solutions

Warner Music Group

Direct Marketing / Direct Marketing - Web Site

98026N

1998 Interactive Bronze Pencil

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98027N

1998 Interactive Gold Pencil

Avalanche Solutions

Polygram Filmed Entertainment

Beyond the Banner

98007N

1998 Interactive Gold Pencil

Wieden & Kennedy

Nike

Beyond the Banner

98008N

1998 Interactive Silver Pencil

Oven Digital

HarperCollins

Beyond the Banner

98009N

1998 Interactive Bronze Pencil

Modem Media

John Hancock

Beyond the Banner

98010N

1998 Advertising Gold Pencil

ALMAP/BBDO / São Paulo

Alpargtas SA

International Foreign Language Commercial / Foreign Language Commercial: Television

98080T

1998 Advertising Bronze Pencil

Forsman Bodenfors / Gothenburg

Volvo PB Sverige, Volvo S40 T4

International Foreign Language Commercial / Foreign Language Commercial: Television

98081T

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98016A

1998 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98017A

1998 Advertising Gold Pencil

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98013A

1998 Advertising Silver Pencil

Banks Hoggins O'Shea / London

Virgin Interactive Entertainment

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98014A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98015A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

98001A

1998 Advertising Silver Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

98002A

1998 Advertising Bronze Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98003A

1998 Advertising Silver Pencil

Ground Zero / Santa Monica

ESPN/ESPN 2

Trade / Trade B/W or Color Any Size: Campaign

98029A

1998 Advertising Bronze Pencil

Core / St. Louis

Monsanto Protiva

Trade / Trade B/W or Color Any Size: Campaign

98030A

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98060T

1998 Advertising Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98061T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98062T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98063T

1998 Advertising Gold Pencil

Goodby Silverstein/San Francisco

Anheuser-Busch

Frogs and Lizards

Consumer Television / Consumer Television :30 Single

98476T

1998 Interactive Gold Pencil

Nicholson NY

IBM

Banners / Banner - Interactive

98004N

1998 Interactive Silver Pencil

IN2

iVillage

Banners / Banner - Interactive

98005N

1998 Interactive Bronze Pencil

Euro RSCG Partnership

Intel Semiconductor

Banners / Banner - Interactive

98006N

1998 Advertising Gold Pencil

BDDP GGT / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Campaign

98004A

1998 Advertising Silver Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Campaign

98005A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Porsche

Newspaper / Newspaper Over 600 Lines: Campaign

98006A

1998 Advertising Silver Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98018A

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98019A

1998 Interactive Gold Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - CD-ROM

98033N

1998 Interactive Silver Pencil

Red Sky Interactive

Red Sky Interactive

Self-Promotion / Self-Promotion - CD-ROM

98034N

1998 Interactive Gold Pencil

Nicholson NY

Nicholson NY

Self-Promotion

98035N

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Bronze Pencil

Deutsch / New York

IKEA North America

Consumer Television / Consumer Television :20 and Under: Single

98068T

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Varying Lengths: Campaign

98071T

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