The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Gold Pencil
Agency:
Hammerquist Saffel & Halverson / Seattle
Client:
Sims Snowboards
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98010A
Award:
1998 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98011A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98012A
Award:
1998 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98071T
Award:
1998 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98072T
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98073T
Award:
1998 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Levi Strauss & Co. Japan
Title:
Category:
Collateral Advertising / Collateral: Brochures
Annual ID:
98031A
Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98057T
Award:
1998 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98058T
Award:
1998 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98059T
Award:
1998 Advertising Gold Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98050R
Award:
1998 Advertising Silver Pencil
Agency:
Citron Haligman Bedecarre / San Francisco
Client:
Power Bar
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98051R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98018A
Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98019A
Award:
1998 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98013A
Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Interactive Gold Pencil
Agency:
Quantum Leap
Client:
MSNBC
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98001N
Award:
1998 Interactive Silver Pencil
Agency:
CKS Partners
Client:
Mitsubishi Motor Sales of America
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98002N
Award:
1998 Interactive Bronze Pencil
Agency:
Poppe Tyson Interactive
Client:
Lycos
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98003N
Award:
1998 Interactive Bronze Pencil
Agency:
Tinderbox Interactive
Client:
Protection Providence Society
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98024N
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98064T
Award:
1998 Advertising Gold Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98065T
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98066T
Award:
1998 Advertising Gold Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98037A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98038A
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98039A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A
Award:
1998 Advertising Gold Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98034A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98035A
Award:
1998 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
The Negro Leagues Baseball Museum
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98036A
Award:
1998 Interactive Gold Pencil
Agency:
Nicholson NY
Client:
IBM
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98004N
Award:
1998 Interactive Silver Pencil
Agency:
IN2
Client:
iVillage
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98005N
Award:
1998 Interactive Bronze Pencil
Agency:
Euro RSCG Partnership
Client:
Intel Semiconductor
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98006N
Award:
1998 Advertising Gold Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98032A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A
Award:
1998 Advertising Gold Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98077T
Award:
1998 Advertising Silver Pencil
Agency:
CPD / London
Client:
Gallaher
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98078T
Award:
1998 Advertising Bronze Pencil
Agency:
The Leagas Delaney Partnership / London
Client:
BBC
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98079T
Award:
1998 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98069T
Award:
1998 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98070T
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Interactive Gold Pencil
Agency:
Minneapolis College of Art and Design
Client:
Minneapolis College of Art and Design
Title:
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
98039N
Award:
1998 Advertising Gold Pencil
Agency:
Asher & Partners / Los Angeles
Client:
California Department of Health Services
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98040A
Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Mattingly, Australia
Client:
International Campaign to Ban Landmines
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98041A
Award:
1998 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Boston
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98042A
Award:
1998 Interactive Gold Pencil
Agency:
Revolv
Client:
Revolv
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
98033N
Award:
1998 Interactive Silver Pencil
Agency:
Red Sky Interactive
Client:
Red Sky Interactive
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
98034N
