The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: CKS New York Client: Better Health Category: Banners / Banner - Link Only
Agency: DDB Needham, DGS Interactive Client: Web Street Securities Category: Banners / Banner - Link Only
Agency: Euro RSCG Partnership Client: Intel Category: Banners / Banner - Link Only
Agency: Frierson & Mee Client: iVillage Category: Banners / Banner - Link Only
Agency: Interactive8 Client: United Media Category: Banners / Banner - Link Only
Agency: Interactive8 Client: M&M/Mars Category: Banners / Banner - Link Only
Agency: Interweb* Client: Bell South Consumer ISDN Category: Banners / Banner - Link Only
Agency: Ketchum Interactive Client: Pacific Bell Category: Banners / Banner - Link Only
Agency: Martin Interactive Client: The Coca-Cola Company Category: Banners / Banner - Link Only
Agency: OgilvyOne Client: IBM Category: Banners / Banner - Link Only
Agency: Quantum Leap Client: US Robotics Category: Banners / Banner - Link Only
Agency: Rockpile Interactive Client: Computer Literacy Category: Banners / Banner - Link Only
Agency: Six Degrees Client: Six Degrees Category: Banners / Banner - Link Only
Agency: Strategic Interactive Group Client: LL Bean Category: Banners / Banner - Link Only
Agency: Team One Advertising Client: Lexus Category: Banners / Banner - Link Only
Agency: Think New Ideas Client: Logitech Category: Banners / Banner - Link Only
Agency: US Interactive Client: Comedy Central Category: Banners / Banner - Link Only
Agency: US Interactive Client: Red Rocket Category: Banners / Banner - Link Only
Agency: Wendt Advertising Client: Travel Montana Category: Banners / Banner - Link Only
Agency: Bozell Worldwide Client: Shop-Vac Category: Banners / Banner - Link Only
Agency: Bates / Hong Kong Client: Excelsior Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Bates Dorland / London Client: Sh! Erotic Lingerie Emporium Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Rapala Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98217A

1998 Interactive Merit Award

CKS New York

Better Health

Banners / Banner - Link Only

98040N

1998 Interactive Merit Award

DDB Needham, DGS Interactive

Web Street Securities

Banners / Banner - Link Only

98041N

1998 Interactive Merit Award

Euro RSCG Partnership

Intel

Banners / Banner - Link Only

98042N

1998 Interactive Merit Award

Frierson & Mee

iVillage

Banners / Banner - Link Only

98043N

1998 Interactive Merit Award

Interactive8

United Media

Banners / Banner - Link Only

98044N

1998 Interactive Merit Award

Interactive8

M&M/Mars

Banners / Banner - Link Only

98045N

1998 Interactive Merit Award

Interweb*

Bell South Consumer ISDN

Banners / Banner - Link Only

98046N

1998 Interactive Merit Award

Ketchum Interactive

Pacific Bell

Banners / Banner - Link Only

98047N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Banners / Banner - Link Only

98048N

1998 Interactive Merit Award

OgilvyOne

IBM

Banners / Banner - Link Only

98049N

1998 Interactive Merit Award

Quantum Leap

US Robotics

Banners / Banner - Link Only

98050N

1998 Interactive Merit Award

Rockpile Interactive

Computer Literacy

Banners / Banner - Link Only

98051N

1998 Interactive Merit Award

Six Degrees

Six Degrees

Banners / Banner - Link Only

98052N

1998 Interactive Merit Award

Strategic Interactive Group

LL Bean

Banners / Banner - Link Only

98053N

1998 Interactive Merit Award

Team One Advertising

Lexus

Banners / Banner - Link Only

98054N

1998 Interactive Merit Award

Think New Ideas

Logitech

Banners / Banner - Link Only

98055N

1998 Interactive Merit Award

US Interactive

Comedy Central

Banners / Banner - Link Only

98056N

1998 Interactive Merit Award

US Interactive

Red Rocket

Banners / Banner - Link Only

98057N

1998 Interactive Merit Award

Wendt Advertising

Travel Montana

Banners / Banner - Link Only

98058N

1998 Interactive Merit Award

Bozell Worldwide

Shop-Vac

Banners / Banner - Link Only

98059N

1998 Advertising Merit Award

Bates / Hong Kong

Excelsior

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98218A

1998 Advertising Merit Award

Bates Dorland / London

Sh! Erotic Lingerie Emporium

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98219A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98220A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98221A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98222A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Rapala

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98223A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98224A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98225A

1998 Advertising Merit Award

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98226A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98227A

1998 Advertising Merit Award

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98228A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98229A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

Follow Us