The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Wrestlers
Agency: Fallon / Minneapolis
Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Friends
Agency: Lowe Howard Spink
Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Borders Books & Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98509T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98510T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98511T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98512T
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98494T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98495T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98496T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98497T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98498T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98437T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98438T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98439T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98440T
Award:
1998 Advertising Merit Award
Agency:
Cossette Communication-Marketing / Toronto
Client:
General Motors of Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98441T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98442T
Award:
1998 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Miller
Title:
Wrestlers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Hallmark Cards
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98444T
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard Spink
Client:
Labatt Ice
Title:
Friends
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98445T
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Whitbread Beer Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98445T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98446T
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom New Zealand
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98447T
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom New Zealand
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98448T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98449T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98450T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98451T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Infiniti
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98452T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Nissan
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98453T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98454T
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Mobile Telephone Network
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98455T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98456T
Award:
1998 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98457T
Award:
1998 Advertising Merit Award
Agency:
Mother / London
Client:
Van Den Bergh Foods
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98458T
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Volkswagen Brazil
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98148A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98149A
Award:
1998 Advertising Merit Award
Agency:
Black Rocket / San Francisco
Client:
Pete's Wicked Ale
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98150A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Anheuser-Busch
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98151A
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98152A
