The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
Award
Agency
Client
Title
Category
Annual ID

Award:
1998 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98013A

Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A

Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A

Award:
1998 Interactive Gold Pencil
Agency:
Quantum Leap
Client:
MSNBC
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98001N

Award:
1998 Interactive Silver Pencil
Agency:
CKS Partners
Client:
Mitsubishi Motor Sales of America
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98002N

Award:
1998 Interactive Bronze Pencil
Agency:
Poppe Tyson Interactive
Client:
Lycos
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98003N

Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98016A

Award:
1998 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98017A

Award:
1998 Interactive Gold Pencil
Agency:
Revolv
Client:
Revolv
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
98033N

Award:
1998 Interactive Silver Pencil
Agency:
Red Sky Interactive
Client:
Red Sky Interactive
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
98034N

Award:
1998 Interactive Bronze Pencil
Agency:
Tinderbox Interactive
Client:
Protection Providence Society
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98024N

Award:
1998 Interactive Silver Pencil
Agency:
Campbell Mithun Esty
Client:
Land O'Lakes
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98018N

Award:
1998 Interactive Silver Pencil
Agency:
Lowe & Partners/SMS / New York, San Francisco
Client:
Sun Microsystems
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98019N

Award:
1998 Interactive Bronze Pencil
Agency:
Lowe Interactive
Client:
Mercedes-Benz of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98020N

Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A

Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A

Award:
1998 Advertising Gold Pencil
Agency:
Asher & Partners / Los Angeles
Client:
California Department of Health Services
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98040A

Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Mattingly, Australia
Client:
International Campaign to Ban Landmines
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98041A

Award:
1998 Advertising Bronze Pencil
Agency:
Pagano Schenck & Kay / Boston
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98042A

Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98067T

Award:
1998 Advertising Bronze Pencil
Agency:
Deutsch / New York
Client:
IKEA North America
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98068T

Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98074T

Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Adelaide
Client:
Mitsubishi Motors Austrailia
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98075T

Award:
1998 Advertising Bronze Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98076T

Award:
1998 Advertising Gold Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98032A

Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A

Award:
1998 Advertising Silver Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN/ESPN 2
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98029A

Award:
1998 Advertising Bronze Pencil
Agency:
Core / St. Louis
Client:
Monsanto Protiva
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98030A

Award:
1998 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98057T

Award:
1998 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98058T

Award:
1998 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98059T

Award:
1998 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98069T

Award:
1998 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98070T

Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A

Award:
1998 Interactive Gold Pencil
Agency:
Muffin-Head Productions
Client:
Muffin-Head Productions
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98029N

Award:
1998 Interactive Silver Pencil
Agency:
Photoscape
Client:
Brownstein Berman Wills
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98030N

Award:
1998 Interactive Bronze Pencil
Agency:
Mad Dogs & Englishmen
Client:
Mad Dogs & Englishmen
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98031N

Award:
1998 Interactive Bronze Pencil
Agency:
Revolv
Client:
Revolv
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98032N

Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98018A

Award:
1998 Advertising Bronze Pencil
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98019A

Award:
1998 Interactive Gold Pencil
Agency:
Avalanche Solutions
Client:
Polygram Filmed Entertainment
Title:
Category:
Beyond the Banner
Annual ID:
98007N

Award:
1998 Interactive Gold Pencil
Agency:
Wieden & Kennedy
Client:
Nike
Title:
Category:
Beyond the Banner
Annual ID:
98008N

Award:
1998 Interactive Silver Pencil
Agency:
Oven Digital
Client:
HarperCollins
Title:
Category:
Beyond the Banner
Annual ID:
98009N

Award:
1998 Interactive Bronze Pencil
Agency:
Modem Media
Client:
John Hancock
Title:
Category:
Beyond the Banner
Annual ID:
98010N

Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98064T

Award:
1998 Advertising Gold Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98065T

Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98066T

Award:
1998 Advertising Gold Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98034A

Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98035A
