Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: ALMAP/BBDO / São Paulo Client: Alpargtas SA Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Forsman Bodenfors / Gothenburg Client: Volvo PB Sverige, Volvo S40 T4 Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Adjacency Client: Apple Computer Category: Direct Marketing / Direct Marketing - Web Site
Agency: Avalanche Solutions Client: Warner Music Group Category: Direct Marketing / Direct Marketing - Web Site
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: Nicholson NY Client: Nicholson NY Category: Self-Promotion
Agency: Medius IV Client: Symantec Corporation Category: Direct Marketing / Direct Marketing - Web Site
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Frogs and Lizards Agency: Goodby Silverstein/San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Kirshenbaum Bond & Partners / New York Client: Target Category: Outdoor / Outdoor: Campaign
Agency: Muffin-Head Productions Client: Muffin-Head Productions Category: Self-Promotion / Self-Promotion - Web Site
Agency: Photoscape Client: Brownstein Berman Wills Category: Self-Promotion / Self-Promotion - Web Site
Agency: Mad Dogs & Englishmen Client: Mad Dogs & Englishmen Category: Self-Promotion / Self-Promotion - Web Site
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - Web Site
Agency: Minneapolis College of Art and Design Client: Minneapolis College of Art and Design Category: Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Fallon McElligott / Minneapolis Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Foxborough Client: Polaroid Category: Trade / Trade Color Full Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: Nickelodeon Category: Trade / Trade Color Full Page or Spread: Single
Agency: Quantum Leap Client: MSNBC Category: Banners / Banner - Link Only
Agency: CKS Partners Client: Mitsubishi Motor Sales of America Category: Banners / Banner - Link Only
Agency: Poppe Tyson Interactive Client: Lycos Category: Banners / Banner - Link Only
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Banks Hoggins O'Shea / London Client: Virgin Interactive Entertainment Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Armadillo Interactive Client: Durban Local History Museum Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Oven Digital Client: Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Magnet Interactive Communications Client: Conservation International Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: DDB Needham / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Citron Haligman Bedecarre / San Francisco Client: Power Bar Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Multimedia Campaign
Agency: Ground Zero / Santa Monica Client: ESPN / ESPNEWS Category: Multimedia Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: Campbell Mithun Esty Client: Land O'Lakes Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Agency: Ground Zero / Santa Monica Client: ESPN/ESPN 2 Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single

1998 Advertising Gold Pencil

ALMAP/BBDO / São Paulo

Alpargtas SA

International Foreign Language Commercial / Foreign Language Commercial: Television

98080T

1998 Advertising Bronze Pencil

Forsman Bodenfors / Gothenburg

Volvo PB Sverige, Volvo S40 T4

International Foreign Language Commercial / Foreign Language Commercial: Television

98081T

1998 Interactive Gold Pencil

Adjacency

Apple Computer

Direct Marketing / Direct Marketing - Web Site

98025N

1998 Interactive Silver Pencil

Avalanche Solutions

Warner Music Group

Direct Marketing / Direct Marketing - Web Site

98026N

1998 Interactive Bronze Pencil

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98027N

1998 Interactive Gold Pencil

Nicholson NY

Nicholson NY

Self-Promotion

98035N

1998 Interactive Gold Pencil

Medius IV

Symantec Corporation

Direct Marketing / Direct Marketing - Web Site

98028N

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98060T

1998 Advertising Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98061T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98062T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98063T

1998 Advertising Gold Pencil

Goodby Silverstein/San Francisco

Anheuser-Busch

Frogs and Lizards

Consumer Television / Consumer Television :30 Single

98476T

1998 Advertising Bronze Pencil

Kirshenbaum Bond & Partners / New York

Target

Outdoor / Outdoor: Campaign

98025A

1998 Interactive Gold Pencil

Muffin-Head Productions

Muffin-Head Productions

Self-Promotion / Self-Promotion - Web Site

98029N

1998 Interactive Silver Pencil

Photoscape

Brownstein Berman Wills

Self-Promotion / Self-Promotion - Web Site

98030N

1998 Interactive Bronze Pencil

Mad Dogs & Englishmen

Mad Dogs & Englishmen

Self-Promotion / Self-Promotion - Web Site

98031N

1998 Interactive Bronze Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - Web Site

98032N

1998 Interactive Gold Pencil

Minneapolis College of Art and Design

Minneapolis College of Art and Design

Non-Profit Organizations / Non-Profit - CD-ROM

98039N

1998 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Time Magazine

Trade / Trade Color Full Page or Spread: Single

98026A

1998 Advertising Silver Pencil

Leonard/Monahan / Foxborough

Polaroid

Trade / Trade Color Full Page or Spread: Single

98027A

1998 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Nickelodeon

Trade / Trade Color Full Page or Spread: Single

98028A

1998 Interactive Gold Pencil

Quantum Leap

MSNBC

Banners / Banner - Link Only

98001N

1998 Interactive Silver Pencil

CKS Partners

Mitsubishi Motor Sales of America

Banners / Banner - Link Only

98002N

1998 Interactive Bronze Pencil

Poppe Tyson Interactive

Lycos

Banners / Banner - Link Only

98003N

1998 Advertising Gold Pencil

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98013A

1998 Advertising Silver Pencil

Banks Hoggins O'Shea / London

Virgin Interactive Entertainment

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98014A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98015A

1998 Interactive Gold Pencil

Armadillo Interactive

Durban Local History Museum

Non-Profit Organizations / Non-Profit - Web Site

98036N

1998 Interactive Silver Pencil

Oven Digital

Museum of Modern Art

Non-Profit Organizations / Non-Profit - Web Site

98037N

1998 Interactive Bronze Pencil

Magnet Interactive Communications

Conservation International

Non-Profit Organizations / Non-Profit - Web Site

98038N

1998 Advertising Gold Pencil

DDB Needham / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98050R

1998 Advertising Silver Pencil

Citron Haligman Bedecarre / San Francisco

Power Bar

Consumer Radio / Consumer Radio: Campaign

98051R

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Campaign

98008A

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

98082A

1998 Advertising Silver Pencil

Mojo Partners / Auckland

Apple Computer

Multimedia Campaign

98083A

1998 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN / ESPNEWS

Multimedia Campaign

98084A

1998 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98043A

1998 Interactive Silver Pencil

Campbell Mithun Esty

Land O'Lakes

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98018N

1998 Interactive Silver Pencil

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98019N

1998 Interactive Bronze Pencil

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98020N

1998 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98020A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98021A

1998 Advertising Bronze Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98022A

1998 Advertising Gold Pencil

TBWA Chiat/Day / Venice

Apple Computer

Outdoor / Outdoor: Single

98023A

1998 Advertising Silver Pencil

Palmer Jarvis DDB / Vancouver

Playland

Outdoor / Outdoor: Single

98024A

1998 Advertising Silver Pencil

Ground Zero / Santa Monica

ESPN/ESPN 2

Trade / Trade B/W or Color Any Size: Campaign

98029A

1998 Advertising Bronze Pencil

Core / St. Louis

Monsanto Protiva

Trade / Trade B/W or Color Any Size: Campaign

98030A

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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