WHAT IS THE ONE SHOW
The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.
The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
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PAST WINNERS
Filter
Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Gold Pencil
Agency:
ALMAP/BBDO / São Paulo
Client:
Alpargtas SA
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98080T
Award:
1998 Advertising Bronze Pencil
Agency:
Forsman Bodenfors / Gothenburg
Client:
Volvo PB Sverige, Volvo S40 T4
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98081T
Award:
1998 Interactive Gold Pencil
Agency:
Adjacency
Client:
Apple Computer
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98025N
Award:
1998 Interactive Silver Pencil
Agency:
Avalanche Solutions
Client:
Warner Music Group
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98026N
Award:
1998 Interactive Bronze Pencil
Agency:
Agency.com
Client:
Urban Desires
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98027N
Award:
1998 Interactive Gold Pencil
Agency:
Nicholson NY
Client:
Nicholson NY
Title:
Category:
Self-Promotion
Annual ID:
98035N
Award:
1998 Interactive Gold Pencil
Agency:
Medius IV
Client:
Symantec Corporation
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98028N
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98060T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98062T
Award:
1998 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98063T
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein/San Francisco
Client:
Anheuser-Busch
Title:
Frogs and Lizards
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond & Partners / New York
Client:
Target
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98025A
Award:
1998 Interactive Gold Pencil
Agency:
Muffin-Head Productions
Client:
Muffin-Head Productions
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98029N
Award:
1998 Interactive Silver Pencil
Agency:
Photoscape
Client:
Brownstein Berman Wills
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98030N
Award:
1998 Interactive Bronze Pencil
Agency:
Mad Dogs & Englishmen
Client:
Mad Dogs & Englishmen
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98031N
Award:
1998 Interactive Bronze Pencil
Agency:
Revolv
Client:
Revolv
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98032N
Award:
1998 Interactive Gold Pencil
Agency:
Minneapolis College of Art and Design
Client:
Minneapolis College of Art and Design
Title:
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
98039N
Award:
1998 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Time Magazine
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98026A
Award:
1998 Advertising Silver Pencil
Agency:
Leonard/Monahan / Foxborough
Client:
Polaroid
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98027A
Award:
1998 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Nickelodeon
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98028A
Award:
1998 Interactive Gold Pencil
Agency:
Quantum Leap
Client:
MSNBC
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98001N
Award:
1998 Interactive Silver Pencil
Agency:
CKS Partners
Client:
Mitsubishi Motor Sales of America
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98002N
Award:
1998 Interactive Bronze Pencil
Agency:
Poppe Tyson Interactive
Client:
Lycos
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98003N
Award:
1998 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98013A
Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A
Award:
1998 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Golf
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98015A
Award:
1998 Interactive Gold Pencil
Agency:
Armadillo Interactive
Client:
Durban Local History Museum
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98036N
Award:
1998 Interactive Silver Pencil
Agency:
Oven Digital
Client:
Museum of Modern Art
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98037N
Award:
1998 Interactive Bronze Pencil
Agency:
Magnet Interactive Communications
Client:
Conservation International
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98038N
Award:
1998 Advertising Gold Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98050R
Award:
1998 Advertising Silver Pencil
Agency:
Citron Haligman Bedecarre / San Francisco
Client:
Power Bar
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98051R
Award:
1998 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98052R
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Bronze Pencil
Agency:
Periscope / Minneapolis
Client:
Reynold Guitar Lessons
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98009A
Award:
1998 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Multimedia Campaign
Annual ID:
98082A
Award:
1998 Advertising Silver Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Multimedia Campaign
Annual ID:
98083A
Award:
1998 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN / ESPNEWS
Title:
Category:
Multimedia Campaign
Annual ID:
98084A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A
Award:
1998 Interactive Silver Pencil
Agency:
Campbell Mithun Esty
Client:
Land O'Lakes
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98018N
Award:
1998 Interactive Silver Pencil
Agency:
Lowe & Partners/SMS / New York, San Francisco
Client:
Sun Microsystems
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98019N
Award:
1998 Interactive Bronze Pencil
Agency:
Lowe Interactive
Client:
Mercedes-Benz of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98020N
Award:
1998 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98020A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98021A
Award:
1998 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard/Altoids
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98022A
Award:
1998 Advertising Gold Pencil
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98023A
Award:
1998 Advertising Silver Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Playland
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98024A
Award:
1998 Advertising Silver Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN/ESPN 2
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98029A
Award:
1998 Advertising Bronze Pencil
Agency:
Core / St. Louis
Client:
Monsanto Protiva
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98030A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98067T
WHAT'S IN A NAME?
The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".
After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.
2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.
Previous Year's Info: