The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Young & Rubicam / Adelaide Client: Mitsubishi Motors Austrailia Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television Over :30 Single

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98067T

1998 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

98069T

1998 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Campaign

98058T

1998 Advertising Silver Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Varying Lengths: Campaign

98072T

1998 Advertising Silver Pencil

Young & Rubicam / Adelaide

Mitsubishi Motors Austrailia

Consumer Television / Consumer Television Under $50,000 Budget: Single

98075T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98066T

1998 Advertising Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98061T

1998 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television Over :30 Single

98054T

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