Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Forsman Bodenfors / Gothenburg Client: Volvo PB Sverige, Volvo S40 T4 Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Agency.com Client: Urban Desires Category: Direct Marketing / Direct Marketing - Web Site
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: Kirshenbaum Bond & Partners / New York Client: Target Category: Outdoor / Outdoor: Campaign
Agency: Mad Dogs & Englishmen Client: Mad Dogs & Englishmen Category: Self-Promotion / Self-Promotion - Web Site
Agency: Revolv Client: Revolv Category: Self-Promotion / Self-Promotion - Web Site
Agency: Mad Dogs & Englishmen / New York Client: Nickelodeon Category: Trade / Trade Color Full Page or Spread: Single
Agency: Poppe Tyson Interactive Client: Lycos Category: Banners / Banner - Link Only
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Magnet Interactive Communications Client: Conservation International Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ground Zero / Santa Monica Client: ESPN / ESPNEWS Category: Multimedia Campaign
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Core / St. Louis Client: Monsanto Protiva Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Deutsch / New York Client: IKEA North America Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Doyle Inc. / Weston Client: Shreve Crump & Low Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Modem Media Client: John Hancock Category: Beyond the Banner
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Leagas Delaney Partnership / London Client: BBC Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Euro RSCG Partnership Client: Intel Semiconductor Category: Banners / Banner - Interactive
Agency: Resource Marketing Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Reach for a Dream Category: Public Service/Political / Public Service/Political Television: Single
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: Frankfurt Balkind Partners Client: Mastercard International Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Grey Interactive Client: Dell Computer Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Tinderbox Interactive Client: Protection Providence Society Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

1998 Advertising Bronze Pencil

Forsman Bodenfors / Gothenburg

Volvo PB Sverige, Volvo S40 T4

International Foreign Language Commercial / Foreign Language Commercial: Television

98081T

1998 Interactive Bronze Pencil

Agency.com

Urban Desires

Direct Marketing / Direct Marketing - Web Site

98027N

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98062T

1998 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98063T

1998 Advertising Bronze Pencil

Kirshenbaum Bond & Partners / New York

Target

Outdoor / Outdoor: Campaign

98025A

1998 Interactive Bronze Pencil

Mad Dogs & Englishmen

Mad Dogs & Englishmen

Self-Promotion / Self-Promotion - Web Site

98031N

1998 Interactive Bronze Pencil

Revolv

Revolv

Self-Promotion / Self-Promotion - Web Site

98032N

1998 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Nickelodeon

Trade / Trade Color Full Page or Spread: Single

98028A

1998 Interactive Bronze Pencil

Poppe Tyson Interactive

Lycos

Banners / Banner - Link Only

98003N

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98015A

1998 Interactive Bronze Pencil

Magnet Interactive Communications

Conservation International

Non-Profit Organizations / Non-Profit - Web Site

98038N

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Campaign

98052R

1998 Advertising Bronze Pencil

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Campaign

98009A

1998 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN / ESPNEWS

Multimedia Campaign

98084A

1998 Interactive Bronze Pencil

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98020N

1998 Advertising Bronze Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98022A

1998 Advertising Bronze Pencil

Core / St. Louis

Monsanto Protiva

Trade / Trade B/W or Color Any Size: Campaign

98030A

1998 Advertising Bronze Pencil

Deutsch / New York

IKEA North America

Consumer Television / Consumer Television :20 and Under: Single

98068T

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98036A

1998 Advertising Bronze Pencil

Doyle Inc. / Weston

Shreve Crump & Low

Newspaper / Newspaper Over 600 Lines: Single

98003A

1998 Advertising Bronze Pencil

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

98012A

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

98073T

1998 Interactive Bronze Pencil

Modem Media

John Hancock

Beyond the Banner

98010N

1998 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co.

Consumer Television / Consumer Television Over :30 Campaign

98059T

1998 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television Under $50,000 Budget: Single

98076T

1998 Advertising Bronze Pencil

Grace & Rothschild / New York

Land Rover North America

Newspaper / Newspaper 600 Lines or Less: Single

98007A

1998 Advertising Bronze Pencil

The Leagas Delaney Partnership / London

BBC

Non-Broadcast / Non-Broadcast: Cinema

98079T

1998 Interactive Bronze Pencil

Euro RSCG Partnership

Intel Semiconductor

Banners / Banner - Interactive

98006N

1998 Interactive Bronze Pencil

Resource Marketing

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Site

98014N

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98016A

1998 Advertising Bronze Pencil

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98017A

1998 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Reach for a Dream

Public Service/Political / Public Service/Political Television: Single

98046T

1998 Advertising Bronze Pencil

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98042A

1998 Advertising Bronze Pencil

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98039A

1998 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

98049R

1998 Advertising Bronze Pencil

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television Over :30 Single

98055T

1998 Advertising Bronze Pencil

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98056T

1998 Interactive Bronze Pencil

Frankfurt Balkind Partners

Mastercard International

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98017N

1998 Advertising Bronze Pencil

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98019A

1998 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :20 and Under: Campaign

98070T

1998 Interactive Bronze Pencil

Grey Interactive

Dell Computer Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98023N

1998 Interactive Bronze Pencil

Tinderbox Interactive

Protection Providence Society

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

98024N


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


Follow Us