The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Bozell Worldwide Client: Michigan Vietnam Monument Commission Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Bozell Worldwide Client: St. Vincent & Sarah Fisher Center Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: J. Walter Thompson Client: United States Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Japan Automobile Manufacturers Association Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Snack Food Association/National Potato Promotion Board Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: @radical.media Client: Mr. Holland's Opus Foundation Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Tumble Interactive Media Client: The Church of Jesus Christ and Latter-Day Saints Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: BBDO Canada / Toronto Client: BBDO Canada Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Annie Finnegan / Stone Mountain Client: Annie Finnegan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hill Holliday Connors Cosmopulos Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Karakas Vansickle Ouellette / Portland Client: AKA Avertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: McConnaughy Stein Schmidt Brown Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Black Rocket / San Francisco Client: Pete's Wicked Ale Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Polaris Watercraft Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Zebco/Quantum Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Martin/Williams Advertising / Minneapolis Client: Target Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Interactive Merit Award

Bozell Worldwide

Michigan Vietnam Monument Commission

Non-Profit Organizations / Non-Profit - Web Site

98145N

1998 Interactive Merit Award

Bozell Worldwide

St. Vincent & Sarah Fisher Center

Non-Profit Organizations / Non-Profit - Web Site

98146N

1998 Interactive Merit Award

J. Walter Thompson

United States Marine Corps

Non-Profit Organizations / Non-Profit - Web Site

98147N

1998 Interactive Merit Award

Porter Novelli

Japan Automobile Manufacturers Association

Non-Profit Organizations / Non-Profit - Web Site

98148N

1998 Interactive Merit Award

Porter Novelli

Snack Food Association/National Potato Promotion Board

Non-Profit Organizations / Non-Profit - Web Site

98149N

1998 Interactive Merit Award

@radical.media

Mr. Holland's Opus Foundation

Non-Profit Organizations / Non-Profit - Web Site

98150N

1998 Interactive Merit Award

Tumble Interactive Media

The Church of Jesus Christ and Latter-Day Saints

Non-Profit Organizations / Non-Profit - Web Site

98151N

1998 Advertising Merit Award

BBDO Canada / Toronto

BBDO Canada

Collateral Advertising / Collateral: Self-Promotion

98370A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral Advertising / Collateral: Self-Promotion

98371A

1998 Advertising Merit Award

Annie Finnegan / Stone Mountain

Annie Finnegan

Collateral Advertising / Collateral: Self-Promotion

98372A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hill Holliday Connors Cosmopulos

Collateral Advertising / Collateral: Self-Promotion

98373A

1998 Advertising Merit Award

Karakas Vansickle Ouellette / Portland

AKA Avertising

Collateral Advertising / Collateral: Self-Promotion

98374A

1998 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

McConnaughy Stein Schmidt Brown

Collateral Advertising / Collateral: Self-Promotion

98375A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98376A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98377A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Consumer Magazine / Magazine Color Full Page or Spread: Single

98148A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Consumer Magazine / Magazine Color Full Page or Spread: Single

98149A

1998 Advertising Merit Award

Black Rocket / San Francisco

Pete's Wicked Ale

Consumer Magazine / Magazine Color Full Page or Spread: Single

98150A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Single

98151A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Magazine / Magazine Color Full Page or Spread: Single

98152A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Single

98153A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Polaris Watercraft

Consumer Magazine / Magazine Color Full Page or Spread: Single

98154A

1998 Advertising Merit Award

Core / St. Louis

Zebco/Quantum

Consumer Magazine / Magazine Color Full Page or Spread: Single

98155A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98156A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98157A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98158A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Porsche

Consumer Magazine / Magazine Color Full Page or Spread: Single

98159A

1998 Advertising Merit Award

Grace & Rothschild / New York

Land Rover of North America

Consumer Magazine / Magazine Color Full Page or Spread: Single

98160A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Single

98161A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Single

98162A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Color Full Page or Spread: Single

98163A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Color Full Page or Spread: Single

98164A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Single

98165A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Single

98166A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98167A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98168A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98169A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98170A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98171A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98172A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Target

Consumer Magazine / Magazine Color Full Page or Spread: Single

98173A

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