The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: Catholic Charities Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mullen Advertising / Wenham Client: National Safety Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: Crime Stoppers Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: BMP DDB / London Client: Sony Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Creative Alliance / Louisville Client: Kentucky State Fair Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Crispin Porter & Bogusky / Miami Client: Shimano American Corporation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: McCann-Erickson / Zurich Client: Tamedia AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Trikaya Grey Advertising India / Mumbai Client: Mauritius Tourism Information Service Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Austin Kelley Advertising / Atlanta Client: Atlanta's Black Professionals Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Butler Shine & Stern / Sausalito Client: The Hemlock Society Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Butler Shine & Stern / Sausalito Client: The Hemlock Society Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Palmer Jarvis DDB / Vancouver Client: Crime Stoppers Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Multimedia Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Multimedia Campaign
Agency: TBWA\Chiat\Day / Venice Client: Nissan Category: Multimedia Campaign
Agency: Wieden & Kennedy / Amsterdam Client: Nike Category: Multimedia Campaign
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Peterson Milla Hooks / Minneapolis Client: Valentino's Pizza Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: Dr. Martens Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: Dr. Martens Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Rose Taxis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Rose Taxis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Cross Colours / Johannesburg Client: Mercedes-Benz South Africa Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Advertising / Collateral: Sales Kits
Agency: Fallon McElligott / Minneapolis Client: Dunwoody Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98401A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Catholic Charities

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98402A

1998 Advertising Merit Award

Mullen Advertising / Wenham

National Safety Council

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98403A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Crime Stoppers

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98404A

1998 Advertising Merit Award

BMP DDB / London

Sony

Newspaper / Newspaper Over 600 Lines: Campaign

98122A

1998 Advertising Merit Award

Creative Alliance / Louisville

Kentucky State Fair

Newspaper / Newspaper Over 600 Lines: Campaign

98123A

1998 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Shimano American Corporation

Newspaper / Newspaper Over 600 Lines: Campaign

98124A

1998 Advertising Merit Award

McCann-Erickson / Zurich

Tamedia AG

Newspaper / Newspaper Over 600 Lines: Campaign

98125A

1998 Advertising Merit Award

Trikaya Grey Advertising India / Mumbai

Mauritius Tourism Information Service

Newspaper / Newspaper Over 600 Lines: Campaign

98126A

1998 Advertising Merit Award

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98405A

1998 Advertising Merit Award

Austin Kelley Advertising / Atlanta

Atlanta's Black Professionals

Public Service/Political / Public Service/Political: Outdoor and Posters

98406A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

The Hemlock Society

Public Service/Political / Public Service/Political: Outdoor and Posters

98407A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

The Hemlock Society

Public Service/Political / Public Service/Political: Outdoor and Posters

98408A

1998 Advertising Merit Award

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

98409A

1998 Advertising Merit Award

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

98410A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98411A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98412A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98413A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Crime Stoppers

Public Service/Political / Public Service/Political: Outdoor and Posters

98414A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Multimedia Campaign

98525A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Multimedia Campaign

98526A

1998 Advertising Merit Award

TBWA\Chiat\Day / Venice

Nissan

Multimedia Campaign

98527A

1998 Advertising Merit Award

Wieden & Kennedy / Amsterdam

Nike

Multimedia Campaign

98528A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98360A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98361A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98362A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98363A

1998 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Valentino's Pizza

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98364A

1998 Advertising Merit Award

Pyro / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98365A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98366A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98367A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Rose Taxis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98368A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Rose Taxis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98369A

1998 Advertising Merit Award

Cross Colours / Johannesburg

Mercedes-Benz South Africa

Collateral Advertising / Collateral: Sales Kits

98330A

1998 Advertising Merit Award

Sandstrom Design / Portland

Tazo

Collateral Advertising / Collateral: Sales Kits

98331A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Dunwoody

Consumer Radio / Consumer Radio: Single

98427R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98428R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98429R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98430R

1998 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

98431R

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