The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BBDO Canada / Toronto Client: BBDO Canada Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Fallon McElligott / Minneapolis Client: Fallon McElligott Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Annie Finnegan / Stone Mountain Client: Annie Finnegan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hill Holliday Connors Cosmopulos Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Karakas Vansickle Ouellette / Portland Client: AKA Avertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: McConnaughy Stein Schmidt Brown Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: WORK / Richmond Client: WORK Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: DeVito/Verdi / New York Client: Esquire Magazine Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Basset-Walker Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Fallon McElligott / Minneapolis Client: Flowers of Edina Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Periscope / Minneapolis Client: Woodson Coffee Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Keith Graves / Illustrator Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Cramer-Krasselt / Chicago Client: XXX Condoms Category: Collateral Advertising / Collateral: Posters
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Category: Collateral Advertising / Collateral: Posters
Agency: Ogilvy & Mather Canada / Toronto Client: Jaguar Canada Category: Collateral Advertising / Collateral: Posters
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Posters
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Collateral Advertising / Collateral: Posters
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Peterson Milla Hooks / Minneapolis Client: Valentino's Pizza Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1998 Advertising Merit Award

BBDO Canada / Toronto

BBDO Canada

Collateral Advertising / Collateral: Self-Promotion

98370A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Fallon McElligott

Collateral Advertising / Collateral: Self-Promotion

98371A

1998 Advertising Merit Award

Annie Finnegan / Stone Mountain

Annie Finnegan

Collateral Advertising / Collateral: Self-Promotion

98372A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hill Holliday Connors Cosmopulos

Collateral Advertising / Collateral: Self-Promotion

98373A

1998 Advertising Merit Award

Karakas Vansickle Ouellette / Portland

AKA Avertising

Collateral Advertising / Collateral: Self-Promotion

98374A

1998 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

McConnaughy Stein Schmidt Brown

Collateral Advertising / Collateral: Self-Promotion

98375A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98376A

1998 Advertising Merit Award

WORK / Richmond

WORK

Collateral Advertising / Collateral: Self-Promotion

98377A

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

DeVito/Verdi / New York

Esquire Magazine

Collateral Advertising / Collateral Direct Mail: Campaign

98345A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Basset-Walker

Collateral Advertising / Collateral Direct Mail: Campaign

98346A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Flowers of Edina

Collateral Advertising / Collateral Direct Mail: Campaign

98347A

1998 Advertising Merit Award

Periscope / Minneapolis

Woodson Coffee Company

Collateral Advertising / Collateral Direct Mail: Campaign

98348A

1998 Advertising Merit Award

The Richards Group / Dallas

Keith Graves / Illustrator

Collateral Advertising / Collateral Direct Mail: Campaign

98349A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98378A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98379A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98380A

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

XXX Condoms

Collateral Advertising / Collateral: Posters

98381A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy

Collateral Advertising / Collateral: Posters

98382A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Jaguar Canada

Collateral Advertising / Collateral: Posters

98383A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Posters

98384A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Collateral Advertising / Collateral: Posters

98385A

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98360A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98361A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98362A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98363A

1998 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Valentino's Pizza

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98364A

1998 Advertising Merit Award

Pyro / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98365A

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