The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Bates / Hong Kong Client: Excelsior Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Bates Dorland / London Client: Sh! Erotic Lingerie Emporium Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Rapala Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Blue Fox Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Black Rocket / San Francisco Client: Pete's Wicked Ale Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Polaris Watercraft Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Zebco/Quantum Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Martin/Williams Advertising / Minneapolis Client: Target Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Moffatt/Rosenthal / Portland Client: Wizards of the Coast Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Moffatt/Rosenthal / Portland Client: Wizards of the Coast Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Net#work / Johannesburg Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Ogilvy & Mather Canada / Toronto Client: Midas Canada Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Broderbund Software Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Bates / Hong Kong

Excelsior

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98218A

1998 Advertising Merit Award

Bates Dorland / London

Sh! Erotic Lingerie Emporium

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98219A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98220A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98221A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98222A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Rapala

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98223A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98224A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98225A

1998 Advertising Merit Award

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98226A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98227A

1998 Advertising Merit Award

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98228A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98229A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Blue Fox

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98230A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98231A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98232A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Consumer Magazine / Magazine Color Full Page or Spread: Single

98148A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Consumer Magazine / Magazine Color Full Page or Spread: Single

98149A

1998 Advertising Merit Award

Black Rocket / San Francisco

Pete's Wicked Ale

Consumer Magazine / Magazine Color Full Page or Spread: Single

98150A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Single

98151A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Magazine / Magazine Color Full Page or Spread: Single

98152A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Single

98153A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Polaris Watercraft

Consumer Magazine / Magazine Color Full Page or Spread: Single

98154A

1998 Advertising Merit Award

Core / St. Louis

Zebco/Quantum

Consumer Magazine / Magazine Color Full Page or Spread: Single

98155A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98156A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98157A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98158A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Porsche

Consumer Magazine / Magazine Color Full Page or Spread: Single

98159A

1998 Advertising Merit Award

Grace & Rothschild / New York

Land Rover of North America

Consumer Magazine / Magazine Color Full Page or Spread: Single

98160A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Single

98161A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Single

98162A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Color Full Page or Spread: Single

98163A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Color Full Page or Spread: Single

98164A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Single

98165A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Single

98166A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98167A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98168A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98169A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98170A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98171A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Single

98172A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Target

Consumer Magazine / Magazine Color Full Page or Spread: Single

98173A

1998 Advertising Merit Award

Moffatt/Rosenthal / Portland

Wizards of the Coast

Consumer Magazine / Magazine Color Full Page or Spread: Single

98174A

1998 Advertising Merit Award

Moffatt/Rosenthal / Portland

Wizards of the Coast

Consumer Magazine / Magazine Color Full Page or Spread: Single

98175A

1998 Advertising Merit Award

Net#work / Johannesburg

Nissan

Consumer Magazine / Magazine Color Full Page or Spread: Single

98176A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Midas Canada

Consumer Magazine / Magazine Color Full Page or Spread: Single

98177A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Broderbund Software

Consumer Magazine / Magazine Color Full Page or Spread: Single

98178A

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