The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98499T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98500T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98501T
Award:
1998 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
Milwaukee Brewers Baseball Club
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98502T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98503T
Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98504T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98505T
Award:
1998 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98506T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98507T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98508T
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Borders Books & Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98509T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98510T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98511T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98512T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98494T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98495T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98496T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98497T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98498T
Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98459T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98460T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98461T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98462T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98463T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98464T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98465T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98466T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98467T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98468T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98469T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98470T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98471T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98472T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98473T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
USA Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98474T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98475T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98477T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98478T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98479T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98480T
Award:
1998 Advertising Merit Award
Agency:
Houston Herstek Favat / Boston
Client:
Converse
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98481T
Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98482T
Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98483T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98484T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
The Coca-Cola Company/Sprite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98485T
Award:
1998 Advertising Merit Award
Agency:
Mother / London
Client:
Channel 5
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98486T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98487T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98488T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98489T
