The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Consumer Television
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- Consumer Television Varying Lengths: Campaign
- Consumer Television Under $50,000 Budget: Single
- Consumer Television Over :30 Single
- Consumer Television Over :30 Campaign
- Consumer Television :30 Single
- Consumer Television :30 Campaign
- Consumer Television :20 and Under: Single
- Consumer Television :20 and Under: Campaign
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Award
Agency
Client
Title
Category
Annual ID

Wrestlers
Agency: Fallon / Minneapolis
Client: Miller Category: Consumer Television / Consumer Television Over :30 Single


Friends
Agency: Lowe Howard Spink
Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single


Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98504T

Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98459T

Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98460T

Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98461T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98462T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98463T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98464T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98465T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98466T

Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98467T

Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98468T

Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98469T

Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98470T

Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98471T

Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98472T

Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98473T

Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
USA Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98474T

Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98475T

Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T

Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98477T

Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98478T

Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98479T

Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98480T

Award:
1998 Advertising Merit Award
Agency:
Houston Herstek Favat / Boston
Client:
Converse
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98481T

Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98482T

Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98483T

Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98484T

Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
The Coca-Cola Company/Sprite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98485T

Award:
1998 Advertising Merit Award
Agency:
Mother / London
Client:
Channel 5
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98486T

Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98487T

Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98488T

Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98489T

Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98490T

Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98491T

Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98492T

Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98493T

Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Borders Books & Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98509T

Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98510T

Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98511T

Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98512T

Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98437T

Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98438T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98439T

Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98440T

Award:
1998 Advertising Merit Award
Agency:
Cossette Communication-Marketing / Toronto
Client:
General Motors of Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98441T

Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98442T

Award:
1998 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Miller
Title:
Wrestlers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T

Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T

Award:
1998 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Hallmark Cards
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98444T
