The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wrestlers
Agency: Fallon / Minneapolis
Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Friends
Agency: Lowe Howard Spink
Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98437T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98438T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98439T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98440T
Award:
1998 Advertising Merit Award
Agency:
Cossette Communication-Marketing / Toronto
Client:
General Motors of Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98441T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98442T
Award:
1998 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Miller
Title:
Wrestlers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98443T
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Hallmark Cards
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98444T
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard Spink
Client:
Labatt Ice
Title:
Friends
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98445T
Award:
1998 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Whitbread Beer Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98445T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98446T
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom New Zealand
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98447T
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom New Zealand
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98448T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98449T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98450T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98451T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Infiniti
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98452T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Nissan
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98453T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98454T
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Mobile Telephone Network
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98455T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98456T
Award:
1998 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle Supersonics
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98457T
Award:
1998 Advertising Merit Award
Agency:
Mother / London
Client:
Van Den Bergh Foods
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98458T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98494T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98495T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98496T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98497T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98498T
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Borders Books & Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98509T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98510T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98511T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98512T
Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98459T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98460T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98461T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98462T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98463T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98464T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98465T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98466T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98467T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98468T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98469T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98470T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98471T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98472T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98473T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
USA Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98474T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98475T
