The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Cross Colours / Johannesburg Client: Mercedes-Benz South Africa Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ernest Kim Client: Ernest Kim Category: Self-Promotion / Self-Promotion - Web Site
Agency: Hollington Client: Hollington Category: Self-Promotion / Self-Promotion - Web Site
Agency: Oven Digital Client: Oven Digital Category: Self-Promotion / Self-Promotion - Web Site
Agency: Razorfish Client: Razorfish Category: Self-Promotion / Self-Promotion - Web Site
Agency: Resource Marketing Client: Melcher Media Category: Self-Promotion / Self-Promotion - Web Site
Agency: Sigma6 Client: Sigma6 Category: Self-Promotion / Self-Promotion - Web Site
Agency: Sigma6 Client: Sigma6 Category: Self-Promotion / Self-Promotion - Web Site
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Genex Interactive Client: Porsche Cars North America Category: Beyond the Banner
Agency: Grey Interactive Client: Hugo Boss/PointCast Category: Beyond the Banner
Agency: Interactive8 Client: M&M/Mars Category: Beyond the Banner
Agency: Martin Interactive Client: The Coca-Cola Company Category: Beyond the Banner
Agency: Messner Vetere Berger McNamee Schmetterer Client: 1-800-COLLECT Category: Beyond the Banner
Agency: OgilvyOne Client: IBM Category: Beyond the Banner
Agency: OgilvyOne Client: IBM Category: Beyond the Banner
Agency: Quantum Leap Client: US Robotics Category: Beyond the Banner
Agency: Rubin Postaer Interactive Client: American Honda Motor Co. Category: Beyond the Banner
Agency: Strategic Interactive Group Client: Disney Interactive Category: Beyond the Banner
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Kohnke Hanneken / Milwaukee Client: Milwaukee Brewers Baseball Club Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Bates / Hong Kong Client: Excelsior Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Bates Dorland / London Client: Sh! Erotic Lingerie Emporium Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Rapala Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Black Rocket / San Francisco Client: Pete's Wicked Ale Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Polaris Watercraft Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Core / St. Louis Client: Zebco/Quantum Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Porsche Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

1998 Advertising Merit Award

Cross Colours / Johannesburg

Mercedes-Benz South Africa

Collateral Advertising / Collateral: Sales Kits

98330A

1998 Advertising Merit Award

Sandstrom Design / Portland

Tazo

Collateral Advertising / Collateral: Sales Kits

98331A

1998 Interactive Merit Award

Ernest Kim

Ernest Kim

Self-Promotion / Self-Promotion - Web Site

98137N

1998 Interactive Merit Award

Hollington

Hollington

Self-Promotion / Self-Promotion - Web Site

98138N

1998 Interactive Merit Award

Oven Digital

Oven Digital

Self-Promotion / Self-Promotion - Web Site

98139N

1998 Interactive Merit Award

Razorfish

Razorfish

Self-Promotion / Self-Promotion - Web Site

98140N

1998 Interactive Merit Award

Resource Marketing

Melcher Media

Self-Promotion / Self-Promotion - Web Site

98141N

1998 Interactive Merit Award

Sigma6

Sigma6

Self-Promotion / Self-Promotion - Web Site

98142N

1998 Interactive Merit Award

Sigma6

Sigma6

Self-Promotion / Self-Promotion - Web Site

98143N

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98419R

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98420R

1998 Interactive Merit Award

Genex Interactive

Porsche Cars North America

Beyond the Banner

98060N

1998 Interactive Merit Award

Grey Interactive

Hugo Boss/PointCast

Beyond the Banner

98061N

1998 Interactive Merit Award

Interactive8

M&M/Mars

Beyond the Banner

98062N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Beyond the Banner

98063N

1998 Interactive Merit Award

Messner Vetere Berger McNamee Schmetterer

1-800-COLLECT

Beyond the Banner

98064N

1998 Interactive Merit Award

OgilvyOne

IBM

Beyond the Banner

98065N

1998 Interactive Merit Award

OgilvyOne

IBM

Beyond the Banner

98066N

1998 Interactive Merit Award

Quantum Leap

US Robotics

Beyond the Banner

98067N

1998 Interactive Merit Award

Rubin Postaer Interactive

American Honda Motor Co.

Beyond the Banner

98068N

1998 Interactive Merit Award

Strategic Interactive Group

Disney Interactive

Beyond the Banner

98069N

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

98499T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98500T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98501T

1998 Advertising Merit Award

Kohnke Hanneken / Milwaukee

Milwaukee Brewers Baseball Club

Consumer Television / Consumer Television :20 and Under: Single

98502T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television :20 and Under: Single

98503T

1998 Advertising Merit Award

Bates / Hong Kong

Excelsior

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98218A

1998 Advertising Merit Award

Bates Dorland / London

Sh! Erotic Lingerie Emporium

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98219A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98220A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98221A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98222A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Rapala

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98223A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98224A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98225A

1998 Advertising Merit Award

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98226A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98227A

1998 Advertising Merit Award

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98228A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98229A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Consumer Magazine / Magazine Color Full Page or Spread: Single

98148A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Consumer Magazine / Magazine Color Full Page or Spread: Single

98149A

1998 Advertising Merit Award

Black Rocket / San Francisco

Pete's Wicked Ale

Consumer Magazine / Magazine Color Full Page or Spread: Single

98150A

1998 Advertising Merit Award

BMP DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Single

98151A

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Magazine / Magazine Color Full Page or Spread: Single

98152A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Single

98153A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Polaris Watercraft

Consumer Magazine / Magazine Color Full Page or Spread: Single

98154A

1998 Advertising Merit Award

Core / St. Louis

Zebco/Quantum

Consumer Magazine / Magazine Color Full Page or Spread: Single

98155A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98156A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98157A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Single

98158A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Porsche

Consumer Magazine / Magazine Color Full Page or Spread: Single

98159A

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