The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98259A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98260A
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett Company / Toronto
Client:
Procter & Gamble
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98261A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
ABC Television
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98262A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / New York
Client:
Maxim Magazine
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98263A
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98264A
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
98265A
Award:
1998 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Library Foundation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98401A
Award:
1998 Advertising Merit Award
Agency:
Martin/Williams Advertising / Minneapolis
Client:
Catholic Charities
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98402A
Award:
1998 Advertising Merit Award
Agency:
Mullen Advertising / Wenham
Client:
National Safety Council
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98403A
Award:
1998 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Crime Stoppers
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98404A
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98499T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98500T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98501T
Award:
1998 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
Milwaukee Brewers Baseball Club
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98502T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98503T
Award:
1998 Advertising Merit Award
Agency:
Cole & Weber / Seattle
Client:
Seattle International Film Festival
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
98419R
Award:
1998 Advertising Merit Award
Agency:
Cole & Weber / Seattle
Client:
Seattle International Film Festival
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
98420R
Award:
1998 Advertising Merit Award
Agency:
Big Bang Idea Engineering / Carlsbad
Client:
The Advertising Club of San Diego
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98332A
Award:
1998 Advertising Merit Award
Agency:
Command-Z / Hermosa Beach
Client:
Why Not Coco
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98333A
Award:
1998 Advertising Merit Award
Agency:
Command-Z / Hermosa Beach
Client:
Why Not Coco
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98334A
Award:
1998 Advertising Merit Award
Agency:
Doe Anderson / Louisville
Client:
Maker's Mark
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98335A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98336A
Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98337A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
The Show '97
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98338A
Award:
1998 Advertising Merit Award
Agency:
Shoes 4 Industry / Louisville
Client:
Whistler's Music
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98339A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
The Advertising Club of Los Angeles
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98340A
Award:
1998 Advertising Merit Award
Agency:
TDA Advertising and Design / Longmont
Client:
Spyder Skiwear
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98341A
Award:
1998 Advertising Merit Award
Agency:
Thompson & Company / Memphis
Client:
Thomas & Betts
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98342A
Award:
1998 Advertising Merit Award
Agency:
Turner Fernandez Turner / Atlanta
Client:
CNN International
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98343A
Award:
1998 Advertising Merit Award
Agency:
Bill Brokaw Advertising / Cleveland
Client:
Info-Data
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98344A
Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98504T
Award:
1998 Interactive Merit Award
Agency:
2-Lane Media, Dailey and Associates
Client:
Nestlé
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98070N
Award:
1998 Interactive Merit Award
Agency:
Adjacency
Client:
Rollerblade
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98071N
Award:
1998 Interactive Merit Award
Agency:
Agency.com
Client:
Metropolitan Life Insurance Company/MetLife
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98072N
Award:
1998 Interactive Merit Award
Agency:
Big Hand
Client:
Neiman Marcus
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98073N
Award:
1998 Interactive Merit Award
Agency:
Bowne Internet Solutions
Client:
Buick
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98074N
Award:
1998 Interactive Merit Award
Agency:
Caribiner International
Client:
Porsche
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98075N
