The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / Minneapolis Client: Dunwoody Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Net#Work / Johannesburg Client: Seagram SA Category: Consumer Radio / Consumer Radio: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Radio / Consumer Radio: Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cossette Communication-Marketing / Toronto Client: General Motors of Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Wrestlers Agency: Fallon / Minneapolis Client: Miller Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: Hallmark Cards Category: Consumer Television / Consumer Television Over :30 Single
Friends Agency: Lowe Howard Spink Client: Labatt Ice Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread Beer Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Telecom New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Energizer Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Infiniti Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Nissan Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: WONGDOODY / Seattle Client: Seattle Supersonics Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother / London Client: Van Den Bergh Foods Category: Consumer Television / Consumer Television Over :30 Single
Agency: CKS New York Client: Better Health Category: Banners / Banner - Link Only
Agency: DDB Needham, DGS Interactive Client: Web Street Securities Category: Banners / Banner - Link Only
Agency: Euro RSCG Partnership Client: Intel Category: Banners / Banner - Link Only
Agency: Frierson & Mee Client: iVillage Category: Banners / Banner - Link Only
Agency: Interactive8 Client: United Media Category: Banners / Banner - Link Only
Agency: Interactive8 Client: M&M/Mars Category: Banners / Banner - Link Only
Agency: Interweb* Client: Bell South Consumer ISDN Category: Banners / Banner - Link Only
Agency: Ketchum Interactive Client: Pacific Bell Category: Banners / Banner - Link Only
Agency: Martin Interactive Client: The Coca-Cola Company Category: Banners / Banner - Link Only
Agency: OgilvyOne Client: IBM Category: Banners / Banner - Link Only
Agency: Quantum Leap Client: US Robotics Category: Banners / Banner - Link Only
Agency: Rockpile Interactive Client: Computer Literacy Category: Banners / Banner - Link Only
Agency: Six Degrees Client: Six Degrees Category: Banners / Banner - Link Only
Agency: Strategic Interactive Group Client: LL Bean Category: Banners / Banner - Link Only
Agency: Team One Advertising Client: Lexus Category: Banners / Banner - Link Only
Agency: Think New Ideas Client: Logitech Category: Banners / Banner - Link Only
Agency: US Interactive Client: Comedy Central Category: Banners / Banner - Link Only
Agency: US Interactive Client: Red Rocket Category: Banners / Banner - Link Only

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Consumer Television / Consumer Television :20 and Under: Campaign

98504T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Dunwoody

Consumer Radio / Consumer Radio: Single

98427R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98428R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98429R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98430R

1998 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

98431R

1998 Advertising Merit Award

Net#Work / Johannesburg

Seagram SA

Consumer Radio / Consumer Radio: Single

98432R

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Radio / Consumer Radio: Single

98433R

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98437T

1998 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

98438T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98439T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television Over :30 Single

98440T

1998 Advertising Merit Award

Cossette Communication-Marketing / Toronto

General Motors of Canada

Consumer Television / Consumer Television Over :30 Single

98441T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98442T

1998 Advertising Merit Award

Fallon / Minneapolis

Miller

Wrestlers

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television Over :30 Single

98443T

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Hallmark Cards

Consumer Television / Consumer Television Over :30 Single

98444T

1998 Advertising Merit Award

Lowe Howard Spink

Labatt Ice

Friends

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread Beer Company

Consumer Television / Consumer Television Over :30 Single

98445T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Mercedes-Benz of North America

Consumer Television / Consumer Television Over :30 Single

98446T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98447T

1998 Advertising Merit Award

Saatchi & Saatchi / Wellington

Telecom New Zealand

Consumer Television / Consumer Television Over :30 Single

98448T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television Over :30 Single

98449T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Over :30 Single

98450T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Energizer

Consumer Television / Consumer Television Over :30 Single

98451T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Infiniti

Consumer Television / Consumer Television Over :30 Single

98452T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Nissan

Consumer Television / Consumer Television Over :30 Single

98453T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Consumer Television / Consumer Television Over :30 Single

98454T

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Television / Consumer Television Over :30 Single

98455T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

98456T

1998 Advertising Merit Award

WONGDOODY / Seattle

Seattle Supersonics

Consumer Television / Consumer Television Over :30 Single

98457T

1998 Advertising Merit Award

Mother / London

Van Den Bergh Foods

Consumer Television / Consumer Television Over :30 Single

98458T

1998 Interactive Merit Award

CKS New York

Better Health

Banners / Banner - Link Only

98040N

1998 Interactive Merit Award

DDB Needham, DGS Interactive

Web Street Securities

Banners / Banner - Link Only

98041N

1998 Interactive Merit Award

Euro RSCG Partnership

Intel

Banners / Banner - Link Only

98042N

1998 Interactive Merit Award

Frierson & Mee

iVillage

Banners / Banner - Link Only

98043N

1998 Interactive Merit Award

Interactive8

United Media

Banners / Banner - Link Only

98044N

1998 Interactive Merit Award

Interactive8

M&M/Mars

Banners / Banner - Link Only

98045N

1998 Interactive Merit Award

Interweb*

Bell South Consumer ISDN

Banners / Banner - Link Only

98046N

1998 Interactive Merit Award

Ketchum Interactive

Pacific Bell

Banners / Banner - Link Only

98047N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Banners / Banner - Link Only

98048N

1998 Interactive Merit Award

OgilvyOne

IBM

Banners / Banner - Link Only

98049N

1998 Interactive Merit Award

Quantum Leap

US Robotics

Banners / Banner - Link Only

98050N

1998 Interactive Merit Award

Rockpile Interactive

Computer Literacy

Banners / Banner - Link Only

98051N

1998 Interactive Merit Award

Six Degrees

Six Degrees

Banners / Banner - Link Only

98052N

1998 Interactive Merit Award

Strategic Interactive Group

LL Bean

Banners / Banner - Link Only

98053N

1998 Interactive Merit Award

Team One Advertising

Lexus

Banners / Banner - Link Only

98054N

1998 Interactive Merit Award

Think New Ideas

Logitech

Banners / Banner - Link Only

98055N

1998 Interactive Merit Award

US Interactive

Comedy Central

Banners / Banner - Link Only

98056N

1998 Interactive Merit Award

US Interactive

Red Rocket

Banners / Banner - Link Only

98057N

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