The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Toronto Client: Procter & Gamble Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / New York Client: Maxim Magazine Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: New Media Labs Client: Hot Jobs Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Fallon McElligott / Minneapolis Client: Jacob's Well Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: 2-Lane Media Client: Transamerica Asset Management Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Black Bean Studios Client: Sitara Networks Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Bowne Internet Solutions Client: Roney & Co. Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Campbell Mithun Esty Client: Andersen Windows Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: DigitalFacades Corporation Client: BAX Global Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: The Coca-Cola Company Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: Remy Martin Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: OgilvyOne Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Arnold Communications / Boston Client: Dedham Medical Association Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Campaign

98259A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Campaign

98260A

1998 Advertising Merit Award

Leo Burnett Company / Toronto

Procter & Gamble

Outdoor / Outdoor: Campaign

98261A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Campaign

98262A

1998 Advertising Merit Award

TBWA Chiat/Day / New York

Maxim Magazine

Outdoor / Outdoor: Campaign

98263A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98264A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98265A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98217A

1998 Interactive Merit Award

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98128N

1998 Interactive Merit Award

New Media Labs

Hot Jobs

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98129N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98130N

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Jacob's Well

Newspaper / Newspaper 600 Lines or Less: Campaign

98139A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Campaign

98140A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Campaign

98141A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Newspaper / Newspaper 600 Lines or Less: Campaign

98142A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Campaign

98143A

1998 Interactive Merit Award

2-Lane Media

Transamerica Asset Management

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98116N

1998 Interactive Merit Award

Black Bean Studios

Sitara Networks

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98117N

1998 Interactive Merit Award

Bowne Internet Solutions

Roney & Co.

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98118N

1998 Interactive Merit Award

Campbell Mithun Esty

Andersen Windows

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98119N

1998 Interactive Merit Award

DigitalFacades Corporation

BAX Global

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98120N

1998 Interactive Merit Award

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98121N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98122N

1998 Interactive Merit Award

Martin Interactive

Remy Martin

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98123N

1998 Interactive Merit Award

OgilvyOne

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98124N

1998 Advertising Merit Award

Arnold Communications / Boston

Dedham Medical Association

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98350A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98351A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98360A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98361A

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