The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Multimedia Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Multimedia Campaign
Agency: TBWA\Chiat\Day / Venice Client: Nissan Category: Multimedia Campaign
Agency: Wieden & Kennedy / Amsterdam Client: Nike Category: Multimedia Campaign
Agency: Cramer-Krasselt / Chicago Client: Hyatt Hotels & Resorts Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Providence Bicycle Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Moon Pie Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen Advertising / Wenham Client: The Big 4 Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Ogilvy & Mather Canada / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Periscope / Minneapolis Client: Reynold Guitar Lessons Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Austin Kelley Advertising / Atlanta Client: Atlanta's Black Professionals Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Butler Shine & Stern / Sausalito Client: The Hemlock Society Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Butler Shine & Stern / Sausalito Client: The Hemlock Society Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Pagano Schenck & Kay / Boston Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Palmer Jarvis DDB / Vancouver Client: Crime Stoppers Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Multimedia Campaign

98525A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Multimedia Campaign

98526A

1998 Advertising Merit Award

TBWA\Chiat\Day / Venice

Nissan

Multimedia Campaign

98527A

1998 Advertising Merit Award

Wieden & Kennedy / Amsterdam

Nike

Multimedia Campaign

98528A

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt Hotels & Resorts

Newspaper / Newspaper 600 Lines or Less: Single

98127A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98128A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Providence Bicycle

Newspaper / Newspaper 600 Lines or Less: Single

98129A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Moon Pie

Newspaper / Newspaper 600 Lines or Less: Single

98130A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Single

98131A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98132A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Single

98133A

1998 Advertising Merit Award

Mullen Advertising / Wenham

The Big 4

Newspaper / Newspaper 600 Lines or Less: Single

98134A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

98135A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98136A

1998 Advertising Merit Award

Periscope / Minneapolis

Reynold Guitar Lessons

Newspaper / Newspaper 600 Lines or Less: Single

98137A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Single

98138A

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98419R

1998 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

98420R

1998 Advertising Merit Award

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political: Outdoor and Posters

98405A

1998 Advertising Merit Award

Austin Kelley Advertising / Atlanta

Atlanta's Black Professionals

Public Service/Political / Public Service/Political: Outdoor and Posters

98406A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

The Hemlock Society

Public Service/Political / Public Service/Political: Outdoor and Posters

98407A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

The Hemlock Society

Public Service/Political / Public Service/Political: Outdoor and Posters

98408A

1998 Advertising Merit Award

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

98409A

1998 Advertising Merit Award

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

98410A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98411A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98412A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

98413A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Crime Stoppers

Public Service/Political / Public Service/Political: Outdoor and Posters

98414A

1998 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

98459T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98460T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98461T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98462T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98463T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98464T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98465T

1998 Advertising Merit Award

BMP DDB / London

Sony

Consumer Television / Consumer Television :30 Single

98466T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98467T

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