The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Big Bang Idea Engineering / Carlsbad Client: The Advertising Club of San Diego Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Command-Z / Hermosa Beach Client: Why Not Coco Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Doe Anderson / Louisville Client: Maker's Mark Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Fallon McElligott / Minneapolis Client: BMW of North America Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: USA Network Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Category: Consumer Television / Consumer Television :30 Single
Agency: Houston Herstek Favat / Boston Client: Converse Category: Consumer Television / Consumer Television :30 Single
Agency: Lansdown Conquest / London Client: Nikon Category: Consumer Television / Consumer Television :30 Single
Agency: Lansdown Conquest / London Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television :30 Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television :30 Single
Agency: Lowe & Partners/SMS / New York Client: The Coca-Cola Company/Sprite Category: Consumer Television / Consumer Television :30 Single
Agency: Mother / London Client: Channel 5 Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Big Bang Idea Engineering / Carlsbad

The Advertising Club of San Diego

Collateral Advertising / Collateral Direct Mail: Single

98332A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98333A

1998 Advertising Merit Award

Command-Z / Hermosa Beach

Why Not Coco

Collateral Advertising / Collateral Direct Mail: Single

98334A

1998 Advertising Merit Award

Doe Anderson / Louisville

Maker's Mark

Collateral Advertising / Collateral Direct Mail: Single

98335A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW of North America

Collateral Advertising / Collateral Direct Mail: Single

98336A

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Collateral Advertising / Collateral Direct Mail: Single

98337A

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

98459T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98460T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98461T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98462T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98463T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98464T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98465T

1998 Advertising Merit Award

BMP DDB / London

Sony

Consumer Television / Consumer Television :30 Single

98466T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98467T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98468T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98469T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98470T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98471T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98472T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

98473T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

USA Network

Consumer Television / Consumer Television :30 Single

98474T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television :30 Single

98475T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

98476T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98477T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98478T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98479T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid

Consumer Television / Consumer Television :30 Single

98480T

1998 Advertising Merit Award

Houston Herstek Favat / Boston

Converse

Consumer Television / Consumer Television :30 Single

98481T

1998 Advertising Merit Award

Lansdown Conquest / London

Nikon

Consumer Television / Consumer Television :30 Single

98482T

1998 Advertising Merit Award

Lansdown Conquest / London

Mercedes-Benz of North America

Consumer Television / Consumer Television :30 Single

98483T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television :30 Single

98484T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

The Coca-Cola Company/Sprite

Consumer Television / Consumer Television :30 Single

98485T

1998 Advertising Merit Award

Mother / London

Channel 5

Consumer Television / Consumer Television :30 Single

98486T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Consumer Television / Consumer Television :30 Single

98487T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

98488T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

98489T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

98490T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

98491T

Follow Us